As a professional sports team, the Rams recognize their unique ability to help raise both awareness and money for issues and causes relevant to their fans and fellow citizens. The organization is committed to being a valuable community partner and benefitting the Los Angeles region 365 days a year.
The Rams Community Affairs team focuses substantial resources on efforts to engage youth in activities that promote health, fitness and character development. The team also participates in a variety of special events to raise awareness and funds for numerous local non-profits.
ALL COMMUNITY TEAM
Each season, Rams players, Head Coach Jeff Fisher, General Manger Les Snead and Chief Operating Officer Kevin Demoff purchase season tickets and donate them to local charities and schools groups so they have an opportunity to attend Rams games.
STAFF DAYS OF SERVICE
Each month, the Rams front office staff takes time out of the office to volunteer with local non-profits. Since the program’s inception in 2009, the Rams staff has provided more than 12,000 hours of community service.
ANNUAL COMMUNITY IMPROVEMENT PROJECT
The cornerstone volunteer effort of the Staff Day of Service program is the team’s annual community improvement project that includes staff, players and cheerleaders uniting to assist a local non-profit, school or community in need. In 2016 – the team’s 8th annual community improvement project and first in Los Angeles – the Rams funded and built a new playground for Woodworth Elementary School in Inglewood. The previous community improvement projects provided the St. Louis region with six new playgrounds and a refurbished football field for the Boys & Girls Club of Greater St. Louis.
PLAY 60 is an NFL initiative aimed at creating a healthier next generation and tackling childhood obesity by encouraging kids to be active at least 60 minutes every day. Through the Rams year-long engagement of youth in fitness initiatives with in-school, after-school and team-based programs, the Rams are committed to furthering this platform and improving youth health and wellness. Since the program was launched in 2007, the NFL has committed more than $325 million to youth health and fitness through programming, grants, and media time for public service announcements. Last season, the Rams reached approximately 12,000 children through 29 PLAY 60 events.
FUEL UP TO PLAY 60
Created in partnership with the National Dairy Council and the National Football League, the Fuel Up to PLAY 60 program empowers youth to take actions to improve nutrition and physical activity at their school and for their own health.
A CRUCIAL CATCH
Since 2009, the National Football League and the American Cancer Society have teamed up to support October’s National Breast Cancer Awareness Month with “A Crucial Catch: Annual Screening Saves Lives,” campaign, reminding women about the importance of having a regular mammogram and taking control of their breast health.
More than $8 million has been raised for the American Cancer Society through the partnership, with the majority of the donation coming from the sale of pink merchandise at retail and the NFL Auction website. 100% of proceeds from pink products auctioned on NFL Auction go directly to the American Cancer Society (ACS). For more information, visit nfl.com/pink.
Money raised through A Crucial Catch supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment (CHANGE) program that provides outreach and breast cancer screenings to women in underserved communities. The 2015 season marked the first year all 32 NFL team markets received a $50,000 CHANGE grant. Since 2012, grant recipients have provided more than 64,000 screenings and nearly 150,000 women have received education on the benefits and importance of breast cancer screenings.
The Rams have also worked with their local American Cancer Society to host survivor receptions and unique in-game elements.
Since 1995, the Rams have teamed up with the Make-A-Wish Foundation to host an annual “Night of Wishes” to raise money to help grant the wishes of children who are battling life-threatening medical conditions. The Rams have also granted many wishes over the years.
AMERICAN RED CROSS
In 2012, the Rams began a partnership with the American Red Cross on the “Holiday Mail for Heroes” campaign. The effort, which features a Rams player as an honorary chair, has resulted in more than 80,000 personalized holiday thank you cards being sent to active and veteran military serving overseas and domestically.
COACH FISHER AND FRIENDS
In 2016, Head Coach Jeff Fisher will host the “Coach Fisher and Friends” celebrity softball game. This family-friendly event allows fans to get an up-close look at some of their favorite players and see their personalities away from the football field and in an intimate setting. The event features a celebrity home run derby, softball game and post-game firework spectacular, while benefitting charity.
WOUNDED WARRIOR PROJECT
Head Coach Jeff Fisher is a strong supporter of Wounded Warrior Project and climbed Mt. Kilimanjaro to raise money and awareness for the organization. As an extension of his support, the Rams invite a Warrior to each home game to be recognized on the field during the first half of the game. Coach Fisher also invites the Warrior and their guests to attend the team walkthrough practice the day before the game where they have the opportunity to meet members of the team. The Rams also became the first NFL team to host a Physical Health and Wellness (PH&W) Expo for injured service members.
SALUTE TO SERVICE
In appreciation of the military’s service to our country, each year the Rams invite military members and veterans to attend a private practice around Veteran’s Day. After practice, the entire team signs autographs and poses for photos with those in attendance.
TASTE OF THE NFL
This annual signature event features offerings from top restaurants and beverage providers. Attendees are able to sample specialty foods, bid on an array of items and meet the participating chefs as well as various Rams players and cheerleaders. This event is hosted by Rams General Manger Les Snead and his wife Kara Henderson Snead of NFL Network. The proceeds from the event will benefit the Los Angeles Regional Food Bank.