COMMUNITY



LOS ANGELES RAMS IN THE COMMUNITY: CREATING MEMORIES AND IMPACTING LIVES

The Los Angeles Rams recognize their unique ability to help raise both awareness and money for issues and causes relevant to their fans and fellow citizens.  The organization is committed to being a valuable community partner and benefitting the Los Angeles region 365 days a year.

The Rams focus substantial resources on efforts to engage and impact the Los Angeles community through a commitment to support youth education and mentoring, promote health and wellness and help address issues around poverty. The team also participates in a variety of special events to raise awareness and funds for numerous local non-profits. During the team’s first year back in Los Angeles, the Rams partnered with various schools districts and non-profits including the American Cancer Society, American Red Cross, Big Brothers Big Sisters of Greater Los Angeles, Boys & Girls Club of Orange County, Homeboy Industries, I Have a Dream, L.A’s Best, LA Family Housing, Los Angeles County Alliance for Boys & Girls Clubs, Los Angeles Regional Food Bank, Make-A-Wish of Greater Los Angeles, Midnight Mission, Ronald McDonald House, Salvation Army, San Fernando Valley Rescue Mission, Skid Row Housing Trust, Special Olympics of Southern California, St. Margaret’s Center, St. Vincent de Paul, Tragedy Assistance Program for Survivors (TAPS), United Way of Greater Los Angeles and Wounded Warrior Project.

STAFF DAYS OF SERVICE

Each month, the Rams front office staff takes time out of the office to volunteer with local non-profits.  Since the program’s inception in 2009, the Rams staff has provided more than 12,000 hours of community service.  During the team’s first year home in Los Angeles, Rams employees provided more than 1,196 hours of community service and impacted 10 local non-profits and 19 schools. 

ANNUAL COMMUNITY IMPROVEMENT PROJECT

The cornerstone volunteer effort of the Staff Day of Service program is the team’s annual community improvement project that includes staff, players and cheerleaders uniting to assist a local non-profit, school or community in need.  Since returning home to Los Angeles, the team has funded and built a new playground and completed mural projects for an elementary school in Inglewood and Watts. 

The previous community improvement projects provided the St. Louis region with six new playgrounds and a refurbished football field for the Boys & Girls Club of Greater St. Louis.

2017 - Playground Build for Figueroa Street Elementary School an elementary school in the Los Angeles Unified School District

2016 - Playground Build for Woodworth Elementary School an elementary school in the Inglewood Unified School District

2015 – Refurbished football field at the Boys & Girls Club of Greater St. Louis - Herbert Hoover location

2014 – Playground Build for Marygrove, a center dedicated to helping children impacted by abuse, neglect and other early childhood traumas move toward a brighter future

2013 – Playground Build for Washington Elementary School, a grade school in the Normandy School district

2012 – Playground Build for Fairmont City Library Center

2011 – Playground Build for Giant Steps, a special education school and therapy center for children on the autism spectrum

2010 – Playground Build for Monroe eMints Academy, a St. Louis Public School

2009 – Playground Build for a community park in East St. Louis

ALL COMMUNITY TEAM

Each season, Rams players, coaches, General Manger Les Snead and Chief Operating Officer Kevin Demoff purchase season tickets to donate to local charities and schools groups so they have an opportunity to attend a Rams game. In 2016, 25 players participated in the All Community Team program and purchased more than 4,780 game tickets that were donated to 84 local non-profits and schools.  The Rams organization donated another 2,800 game tickets to local non-profits and youth. 

KICKOFF FOR CHARITY LUNCHEON

Each year, the Rams host a Kickoff for Charity luncheon to help celebrate the beginning of the football season. In addition to receiving a preview of the season directly from the head coach, this unique luncheon allows fans to be seated at tables alongside their favorite Rams players. Attendees also have the chance to bid on unique auction items and receive autographed attendance gifts. The proceeds support the Rams community outreach initiatives. 

COMMUNITY QUARTERBACK AWARD

The Los Angeles Rams Community Quarterback Award presented by SoCal Honda Dealers is a volunteer recognition that celebrates outstanding individuals who display strong leadership abilities, and a passion for bettering his or her community. The program awards grant money and RAMdom Acts of Helpfulness to four deserving volunteers and the non-profit that they serve. The four Community Quarterback Award winners are also recognized on the field at a Rams home game.  Since the program’s inception, the Rams have donated more than $330,000 to community organizations through this initiative.

PLAY 60

PLAY 60 is an NFL initiative aimed at creating a healthier next generation and tackling childhood obesity by encouraging kids to be active at least 60 minutes every day. Through the Rams year-long engagement of youth in fitness initiatives with in-school, after-school and team-based programs, the team is committed to furthering this platform and improving youth health and wellness. Since the program was launched in 2007, the NFL has committed more than $325 million to youth health and fitness through programming, grants, and media time for public service announcements.  Last season, the Rams reached approximately 12,000 children in the Los Angeles region through 29 PLAY 60 events.

FUEL UP TO PLAY 60

Created in partnership with the NFL and National Dairy Council, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 is the nation’s largest in-school wellness program creating real transformational change in more than 73,000 schools nationwide. The national in-school nutrition and physical-activity program is activated in California by the state’s more than 1,300 dairy farm families. Since fall 2014, FUTP 60 has helped to award more than $430,000 in grants to schools throughout California in support of their wellness goals.

HOMETOWN GRANT

In 2016, the Rams partnered with California dairy families and the National Foundation on Fitness, Sports & Nutrition (NFFSN), to provide Los Angeles Unified School District and LA’s Best with a $20,000 Hometown Grant.

Developed by Fuel Up to PLAY 60 and the National Football League, the ‘Hometown Grant’ program provides teams and farmer funded dairy organizations like Real California Milk with the opportunity to identify deserving schools and school districts and provide them with funding to help meet their health and wellness goals.

TASTE OF THE NFL

In 2016, the Rams introduced this annual signature event where attendees are able to sample specialty foods, bid on an array of items and meet the participating chefs as well as various Rams players and cheerleaders. The inaugural Taste of the NFL in Los Angeles raised $200,000 for the Los Angeles Regional Food Bank, which resulted in 800,000 meals for Angelenos in need. 

HOMETOWN HUDDLE

In 2017, the Rams, in partnership with United Way, hosted a special Hometown Huddle event for students from the Heart of Los Angeles (HOLA) organization. The Rams front office staff joined players at Lafayette Park in Los Angeles to host a special PLAY 60 event for 150 students from the Heart of Los Angeles (HOLA), a non-profit organization dedicated to providing academic, art and athletic programs to underserved youth. At Hometown Huddle, students participated in football drills, interacted with PLAY 60 inflatables and heard from players regarding the importance of being physically active for at least 60 minutes every day. 

NFL PLAY 60 CHARACTER CAMP

The Los Angeles Rams, in conjunction with the NFL, partner with Hall of Fame offensive tackle Anthony Muñoz to host an NFL PLAY 60 Character Camp. 

Los Angeles Memorial Coliseum plays host to approximately 350 predominantly Hispanic boys and girls ages 9-13 with little or no football experience from local youth organizations for the camp.

The mission of the event is to make a positive impact on youth through teaching football skills, emphasizing exercise, and reinforcing the importance of character in athletics and life. The program works in collaboration with USA Football and its NFL FLAG curriculum, which introduces participants to be physically active through non-contact, continuous action while learning the fundamentals of football, lessons in teamwork and sportsmanship.

In addition, the camps teach character values that are core to the Anthony Muñoz Foundation, as well as promote NFL PLAY 60’s health and fitness message. 

CRUCIAL CATCH

Since 2009, the National Football League and the American Cancer Society have teamed up to support October’s National Breast Cancer Awareness Month with “A Crucial Catch: Annual Screening Saves Lives,” campaign, reminding women about the importance of having a regular mammogram and taking control of their breast health.

More than $8 million has been raised for the American Cancer Society through the partnership, with the majority of the donation coming from the sale of pink merchandise at retail and the NFL Auction website. 100% of proceeds from pink products auctioned on NFL Auction go directly to the American Cancer Society (ACS).

Money raised through A Crucial Catch supports the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment (CHANGE) program that provides outreach and breast cancer screenings to women in underserved communities.

The Rams have also worked with their local American Cancer Society to host survivor receptions and unique in-game elements. 

In 2017, the Rams are broadening the team’s Crucial Catch efforts to recognize additional cancers that affect our community and fan base. 

SALUTE TO SERVICE

In appreciation of the military’s service to our country, the Rams celebrate military members and veterans throughout the year through a variety of efforts including honoring a Wounded Warrior during every Rams home game. In 2016, the Rams partnered with Tragedy Assistance Program for Survivors (TAPS) to honor the lives of fallen soldiers and to offer compassion and special recognition to their families.  The team hosted the families at a private practice where they had the chance to meet the players. The following day, the families were recognized at the team’s Salute to Service game. 



LOS ANGELES UNIFIED SCHOOL DISTRICT STUDENT AND TEACHER OF THE MONTH

In 2017, the Los Angeles Rams partnered with CBS-2/KCAL-9 and Los Angeles Unified School District to introduce the LAUSD Student and Teacher of the Month program.  The effort was started to help celebrate students, who are excelling in the classroom, and teachers, who are going above and beyond to positively influence and impact the lives of their students. Each month, a deserving teacher and student are selected from an LAUSD school and recognized at their school with an assembly and tickets to attend the Rams 2017 home opener.

MAKE-A-WISH

The Rams and the Make-A-Wish Foundation have a longstanding partnership dating back to 1995. Over the years, the two have hosted a “Night of Wishes” to raise money to help grant the wishes of children who are battling life-threatening medical conditions. In 2017, the Rams All-Pro defensive tackle Aaron Donald and defensive tackle Dominique Easley served as the Grand Marshals for the 10th Annual Walk for Wishes. Rams players and coaches have also granted many wishes over the years to children.

AMERICAN RED CROSS

In 2012, the Rams began a partnership with the American Red Cross on the “Holiday Mail for Heroes” campaign. The effort, which features a Rams player as an honorary chair, has resulted in more than 80,000 personalized holiday thank you cards being sent to active and veteran military serving overseas and domestically. In 2016, Rams defensive tackle Aaron Donald led the effort. 

THE SALVATION ARMY

The Rams and the Salvation Army teamed up in 2016 to spread holiday cheer to children in need during the holidays. Through the generosity of Rams players, the Rams and the Salvation Army were able to provide 100 kids the opportunity to go on a holiday shopping spree to purchase toys, clothes, and necessities to help make their holidays brighter. Rams players also elected to adopted families identified by the Salvation Army for the holidays and purchased entire holiday wish lists.