Demoff Celebrates Dr. Seuss’s Birthday

Posted Mar 16, 2012

Demoff Joins with GO! St. Louis® and Saint Louis Public Schools to Celebrate Dr. Seuss’s Birthday.

Local Business and Civic Leaders participated with students at 47 public schools in one-day literacy event on March 2nd

St. Louis Rams executive vice president of football operations/chief operating officer, Kevin Demoff, partnered with GO! St. Louis and the St. Louis Public Schools to celebrate Dr. Seuss’s Birthday with “lots of good fun that is funny” on March 2. Students in 47 St. Louis Public Elementary Schools were treated to a special story time of The Cat in the Hat read by local business and civic leaders including Mayor Francis Slay, Express Scripts Chairman and CEO George Paz, Demoff, Energizer CEO Ward Klein, and St. Louis Fire Chief Dennis Jenkerson, as well as fun “Seuss”-ified physical education activities. 
This exciting literacy event was part of the innovative GO! St. Louis Read, Right & Run Marathon® program, presented by Express Scripts, Inc., that challenges students in kindergarten through eighth grade to Read 26 books, Right the community with 26 good deeds and Run 26.2 miles over a six month period. Through the Read, Right & Run Marathon program, GO! St. Louis encourages more than 22,000 students from 253 schools to be reading proficient, physically fit and community minded. This is one of the largest children’s events in the nation.

“Empowering area students to improve their physical fitness, while also encouraging them to embrace literacy and become a difference-maker in their community is at the heart of our organization’s mission,” said Nancy Lieberman, GO! St. Louis president.  “I’m excited that so many civic, corporate and community leaders and volunteers have joined us in this effort by serving as Reading Ambassadors for the celebration of Dr. Seuss’s birthday.”

GO! St. Louis and Saint Louis Public Schools have a long standing and successful partnership. All schools have incorporated the GO! St. Louis Read, Right & Run Marathon into their core curriculum.

“We hope that the activities will continue to inspire the love of reading and encourage children of all ages to read for fun and learning,” said Paula Knight, assistant superintendent of elementary schools for the St. Louis Public Schools. “We were excited to welcome business and community leaders into our schools and have them engage in fun activities with the children.”

GO! St. Louis presents a variety of year-round fitness-related events and unique programs, some of which include a Halloween 10K (The largest 10K in Missouri), Read, Right & Run Marathon for students in K-8, Students on the GO! (high school training program for the half marathon), Mature Mile for adults 60 with an average age of 79, Mile-by-Mile Marathon, which is a local corporate wellness initiative.  In addition to GO! St. Louis events, the organization recently managed successful running events for Major League Baseball’s All-Star Game and St. Louis Cardinals Care.

For more information about GO! St. Louis youth programs visit


Local business and civic leaders lent their talents to this event by serving as Reading Ambassadors. GO! St. Louis would like to thank The Honorable Mayor Francis Slay; Darlene Green, City of St. Louis Comptroller; David Henson, Mike Thompson and Mike Kunderman from Anheuser-Busch; Suzanne McGraw from Anthem Blue Cross & Blue Shield; John Sondag from AT&T; Emilie Moody from Bank of America; Ben Rosario from Big River Running; Matt Oldani from Build-A-Bear Workshop; Jim Olsen from Edward Jones; Ward Klein from Energizer; George Paz and Sue Schlichter from Express Scripts; Dr. Latisha Smith from Harris Stowe State University; Flint Fowler from Herbert Hoover Boys & Girls Club; Debbie Monterey and John Sheehan from KMOX; Jeff Bernthal from KPLR; Jerry Carlson from KPMG; Bob Reiff from Lockton; Martin Matthews from Matthews Dickey; Meredith Bogess and Nancy Pritchard from Moneta Group; Oscar Berryman and Oseyi Ikuenobe from Monsanto; Jack Galmiche III from nineNetwork of Public Media; Kim Tucci from Pasta House; Jill McGuire from the Regional Arts Council; Rex Carter from the St. Louis Cardinals; Dennis Jenkerson and Tom Suzor from the St. Louis Fire Department; Rochelle Jones from the St. Louis Metropolitan Police Department; Patty Carelton from the St. Louis Public Library; Rick Simoncelli from the St. Louis Public Library Foundation; Rick Sullivan from the St. Louis Public School Board; Kelvin Adams from the St. Louis Public Schools; Chris Lee from the St. Louis Public Schools Foundation; Kevin Demoff from the St. Louis Rams; Bob Lazaroff from The Michelson Organization; Bob Wallace from Thompson Coburn; Michael Staenberg from THF Realty; Cheryl Polk and Gary Dollar from the United Way; Curt Coonrod from the University of Missouri St. Louis; Dr. Brenda Fyfe from Webster University; Bo Matthews from WIL; Guy Phillips from Y98; and community volunteers Betty Sims, Deb Dubin, Jill Fisher, Karen Kalish, Mike Jay, Nancy Hobson, Paul Gallant, Diane Gallant, Susan Uchitelle, Susan Kidder and Victoria Dankenbring.