Rams Announce Inaugural 7K Race to Kickoff Season

Posted Jun 29, 2012

-Back to Football 7K will start and finish at the Edward Jones Dome with all participants receiving a Rams game ticket; Registration is now open-

ST. LOUIS, Mo. – The St. Louis Rams and Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced a partnership and launch of a new 7K running event to kickoff the 2012 NFL season on Sunday, September 9.  A portion of the proceeds from the run will benefit the American Cancer Society’s Hope Lodge. 

“We’re excited to introduce this inaugural event as we celebrate the kickoff of the 2012 NFL regular season,” said Brian Killingsworth, vice president of marketing and brand strategy, St. Louis Rams. “The Back to Football 7K will allow us to engage our fans, promote health and wellness and benefit a tremendous charity.  We’re looking forward to a successful event for the St. Louis community.” 

Each race participant will receive a ticket to one of three Rams games of their choice including: Washington Redskins on Sept. 16, Seattle Seahawks on Sept. 30, or Arizona Cardinals on Oct. 4. All participants will receive a Nike branded “Rams 7K” running shirt as well as the opportunity to purchase additional Rams game tickets at an exclusive discounted rate. The event will also include a NFL ‘Play 60’ half mile fun run for kids.

“This partnership with the St. Louis Rams will unite both runners and football fans, and we look forward to welcoming participants of all abilities,” said Scott Dickey, CEO of CGI, which locally operates the TASK Rock ‘n’ Roll St. Louis Marathon & ½ Marathon presented by the Quinn Family Charitable Fund. “This new 7K will help further root fans with their favorite football team and get them involved in an active way to celebrate the official start of the 2012 NFL season in September.”

Registration is now open at and course details will be announced at a later date.