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Rams Announce New Helmet with Fan Vote

Posted Mar 1, 2017

The Los Angeles Rams will be evolving their uniforms for the 2017 season with the announcement of a new helmet plus fan vote on the face mask color.

Between 1964-72, the Los Angeles Rams wore all blue and white uniforms, including white horns on their helmets.  Many Rams Legends donned these blue and white helmets, including the “Fearsome Foursome” of Rosey Grier, Merlin Olsen, Deacon Jones, and Lamar Lundy, and the great quarterback Roman Gabriel.
 
In their inaugural season back home as the Los Angeles Rams, the team brought back these legendary blue and white helmets in their Thursday Night game at Seattle.  Following a great response from their fans, the Rams are proud to announce the return of the white-horned helmet for the 2017 season.
 
The Rams are seeking their fans’ help with a decision on the new helmet, specifically the face mask color. In 2017, the team will pair its historic white-horned helmet with a blue or white face mask.
 
The helmet change comes as the team continues to evolve their uniforms.  Last season, the Rams wore white uniforms at home as a modern nod back to the team’s history in the Coliseum and Los Angeles.  It was announced yesterday that in 2017 the team will wear white pants with either one or two blue stripes, a decision that was put up for a fan vote.
 
The Los Angeles Rams full 2017 uniform will be revealed on Thursday, March 2.
 
The team is continuing to explore a full rebrand, including new uniforms, that will be unveiled in 2019.