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Rams rituals and traditions are vital to the game day experience. These moments start with you, the fans, who make the Rams House the best place to be on Sundays in the NFL. Just like our Rams, every play takes every player to be all in and be a part of the scoring play. Here is your playbook for building a championship game day environment at SoFi Stadium.

The Rampede

The Rampede. A call to arms. This game day tradition was created and is driven by you, the fans, from all over Los Angeles. Every morning on game day, we arrive as individuals and come together to form a herd, a stampede, that with its collective force comes together to destroy its target. Just like the energy and dominance within a Ram, our 75,000 fans will rise together to generate the Earth shattering sound of the Rampede that literally makes the Stadium rumble right before kickoff. Stomp those feet. Bring the noise. Make our opponent feel our Rampede.

Rams Gameday Playbook

The Rampede

3rd Down Herd Horn

And just like the Rampede, we've created a new 3rd Down Herd Horn. Once again, calling our herd of fellow Rams fans to ignite that energy. Every. Third. Down. This modernized herd horn radiates powerful energy that vibrates and is coupled with intense graphics emanating in a harmonic effort. As the game progresses, the herd horn gets louder and the graphics become more energetic. It's a signal to our Rams fans to unite together and rally for our defense. This is our house, and the other team is going to feel that. So when you hear this 3rd Down Herd Horn, it's time to get loud!

Rams Gameday Playbook

3rd Down Herd Horn

Awaken the Beast

It's the 4th quarter! It's time to awaken the best, within all of us. When the team needs you the most, we wake the beast. You won't know when it's coming, but when it does, this takeover is hard to forget. All of us will be rocking out to Bulls On Parade with Nita Strauss and DJ Malski and rallying our team to victory together.

Rams Gameday Playbook

Awaken the Beast

Hi! It's me, Infinity!

I may be 120 yards, 40 feet tall, and 70,000 square ft of digital LED, but don't let my size intimidate you. I'm the life of the party, ready to have fun and engage with you throughout the game! You can interact with me and participate in polls, trivia, contests, and even text me to see your messages in the stadium. Don't worry, I won't take you away from rooting on your Rams. I'm just a text away to play games and have fun when our Rams aren't scoring touchdowns.
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And who can forget....

"Whose House? Rams House!"

Whose House? We're ready for gameday here

Checking in on SoFi Stadium! It's coming along.