Los Angeles, Austin (August 27, 2019) – The Los Angeles Rams and Austin-based Nine Banded Whiskey today announced a season-long partnership that places Nine Banded Whiskey as the official American whiskey partner for the Rams.
Nine Banded Whiskey is now available all across Southern California and will be available wherever Whiskey is offered at the LA Memorial Coliseum during Rams games. Other ways Nine Banded Whiskey will enhance Rams gamedays include:
- "946" signature cocktail & cup -Los Angeles Rams fans can order a "1946" signature Nine Banded Whiskey & Lemonade cocktail in a commemorative cup wherever whiskey is sold at the LA Memorial Coliseum. 1946 is the first year the LA Rams played at the LA Memorial Coliseum and 2019 will be the team's last.
- Two-Step Gamedays – Nine Banded Whiskey will partner with local SoCal breweries for drink specials at participating locations on gamedays.
"Our partnership with the Los Angeles Rams is about honoring the Rams and their wonderful history at the LA Memorial Coliseum," said Nine Banded Whiskey Co-founder and CEO Sean Foley. "It's also about cheering on the Rams this season over a nice whiskey drink. We can't be more excited to introduce Nine Banded Whiskey to LA Rams fans."
The Rams/Nine Banded partnership is Nine Banded's first major marketing initiative outside Texas.
"As we enter our final season at the Coliseum, we are excited to team with Nine Banded Whiskey to enhance gamedays," said LA Rams VP of Partnerships Jason Griffiths. "From the signature "1946" cocktail to working with local establishments across Southern California, Nine Banded Whiskey is introducing more ways for fans to celebrate Rams football all season long."