As part of the Rams' celebration of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage this month, the organization wants to inspire Angelenos through stories of AANHPI staff changing the game on and off the field.
We continue this year's series with Lydia Lee of the Partnership Operations Team.
A Korean American with immigrant parents, family remains Lydia Lee's biggest motivator. Seeing their resilience and work ethic, not to mention sacrifices made to afford her opportunities that they never had, shaped how she approached life and work.
I'm motivated to honor their journey and pave the way for future generations — not just in my family, but in my community. I'm also driven by the idea of creating space and representation in industries where we're still building our presence.
"I'm Korean American, born and raised in the U.S. by parents who immigrated here with little more than determination and a dream," Lee said. "Growing up, I balanced two cultures — the collectivist, tradition-rich values of Korea and the individualistic, creative and fast-paced environment of the U.S. That duality shaped me in so many ways. I learned discipline, adaptability, humility and deep respect for my elders from my Korean upbringing, and I bring that to how I lead and work today.
"Navigating spaces where I didn't always see others who looked like me gave me a sense of responsibility to represent and to open doors for others. I'm proud to be part of the AANHPI community — a tapestry of cultures, languages, and experiences — and I carry that pride with me in every aspect of my life."
Lee carries those values with her as a member of the Rams' Partnership Operations team. Entering her fifth season with the organization, that role entails bringing its partnerships to life by working behind the scenes to ensure seamless execution of partners' campaigns, from activation planning and integration to onsite efficiency.
"I collaborate across departments and with our incredible partners to make sure everything runs smoothly and delivers value on both ends," Lee said. "The best part of my job is seeing our hard work come to life on game day, tentpole moments or in the community. It's incredibly rewarding to be part of something bigger than myself and getting to help build experiences that resonate with fans. Also, being part of a team that values innovation and collaboration keeps me inspired every day."
When it comes to becoming better allies for the AANHPI community, Lee said it starts with listening and learning about the wide range of cultures within that community – and making those efforts throughout the year.
"The AANHPI community is incredibly diverse, and taking the time to learn about our histories, struggles, and triumphs, not just during AANHPI Heritage Month," Lee said. "Amplifying AANHPI voices, challenging stereotypes, and standing up against hate and discrimination are everyday actions we can all take. And within organizations, it's about creating spaces where AANHPI individuals feel seen, heard, and empowered to lead authentically."
Action also folds into how Lee recommends celebrating AANHPI Heritage Month.
"Let's celebrate by highlighting our stories both past and present," she said. "Support local AANHPI-owned businesses, engage with AANHPI-led art, music and literature, and attend community events that showcase the richness of our cultures. It's also a time to reflect on the challenges the AANHPI community has faced and continues to face and recommit to driving change. Celebration and education can go hand in hand."
