Lexi Vonderlieth is entering her seventh year with the Rams and the first as the Senior Vice President, Brand. She served the previous six seasons as the club's Vice President of Partnership Marketing.
In her role, Vonderlieth drives overall strategic and executional development of all exclusive partnerships for the Rams and provides support for partners at SoFi Stadium at Hollywood Park.
Previously, Vonderlieth spent seven years at TBWA/Chiat/Day, an advertising agency committed to creating innovative brand and marketing programs. The majority of her time was spent across Gatorade and Airbnb in numerous roles from sports marketing, branded content to senior marketing manager. Working on Gatorade, she managed all sports marketing advertising with leagues/teams/athletes, brand integrated marketing programs and branded content.
Vonderlieth led the development of the Gatorade branded content program with the debut of "RG3: The Will to Win" documentary which was a first-time deal between Gatorade, RG3, NFL Films and ESPN/ABC programming. She also worked closely on the "There is No Tomorrow" documentary that followed the Brazilian National team from the 2012 Olympic defeat to the 2014 World Cup. For Airbnb, Vonderlieth successfully worked on the launch of the brand's first global campaign developing innovative tactics per market.
As a director, Vonderlieth spent the next three years driving strategic and creative development for Beats by Dre at R/GA and Anomaly. Notably, she helped launch Beats by Dre into the 2015 Rugby World Cup, with a fully integrated campaign into a new sport and new market for the brand.
In 2016, Vonderlieth worked on the "Got No Strings" launch of the Beats X product to the market and developed fully-integrated partnership campaigns for global partners, Best Buy, T-Mobile and FNAC. In 2017, she led a "Be Heard" sports anthem campaign which led to No. 1 market share for wireless headphones.
Prior to joining the Rams, Vonderlieth worked as a Global Director at Media Arts Lab leading all Apple Services. Her duties included global marketing and strategy for Apple Music, Apple Pay, Homepod. She focused the last year on the launch of Apple TV+, working on the Apple TV+ announcement and continued to develop the strategy and launch plan for Apple TV+ streaming brand and show campaigns.
Vonderlieth was recognized in consecutive years by the "Business Insiders: 30 most creative women in advertising," in 2016 and 2017.
Vonderlieth received her bachelor's degree in communications from Pepperdine University. She went on to earn her master's of business administration and marketing from Loyola Marymount University.
Vonderlieth, her husband Paulo and their two young boys, Dylan and Lukas, reside in Los Angeles.
