Rams Front Office Roster | Los Angeles Rams - therams.com

2021-no-hs

Lexi Vonderlieth

Vice President, Brand Strategy

Biography

Lexi Vonderlieth is entering her third year as vice president of partnership marketing for the Los Angeles Rams in 2021.

In her role, Vonderlieth will drive overall strategic and executional development of all exclusive partnerships for the Rams and in addition, provide support to the Los Angeles Stadium and Entertainment District at Hollywood Park partners for the Rams.

Previously, Vonderlieth spent seven years at TBWA/Chiat/Day, an advertising agency committed to creating innovative brand and marketing programs. A majority of her time was spent across Gatorade and Airbnb in numerous roles from sports marketing, branded content to senior marketing manager. Working on Gatorade, she managed all sports marketing advertising with leagues/teams/athletes, brand integrated marketing programs and branded content.

Vonderlieth led the development of the Gatorade branded content program with the debut of "RG3: The Will to Win" documentary which was a first-time deal between Gatorade, RG3, NFL Films and ESPN/ABC programming. Following with "There is No Tomorrow" documentary following the Brazilian National team from the 2012 Olympic defeat to the 2014 World Cup. For Airbnb, Vonderlieth successfully worked on the launch of the brands first global campaign developing innovative tactics per market.

As a director, Vonderlieth spent the next three years driving strategic and creative development for Beats by Dre at R/GA and Anomaly. Notably, she helped launch Beats by Dre into the 2015 Rugby World Cup, with a fully integrated campaign into a new sport and new market for the brand. In 2016, Vonderlieth worked on "Got No Strings" launch of the Beats X product to the market and developed fully integrated partnership campaigns for global partners, Best Buy, T-Mobile and FNAC. In 2017, followed with the "Be Heard" sports anthem campaign which led to No. 1 market share for wireless headphones.

Prior to joining the Rams, Vonderlieth worked as a Global Director at Media Arts Lab leading all Apple Services. Her duties included global marketing and strategy for Apple Music, Apple Pay, Homepod and focused the last year on the launch of Apple TV+, working on the Apple TV+ announce in March and continuing to develop the strategy and launch plan for Apple TV+ streaming brand and show campaigns.

Vonderlieth has been recognized two consecutive years by the Business Insiders: 30 most creative women in advertising, in 2016 and 2017.

Vonderlieth received her bachelor's degree in communications from Pepperdine University. She went on to earn her master of business administration, marketing from Loyola Marymount University.

Vonderlieth, her husband Paulo and their two young boys, Dylan and Lukas reside in Los Angeles.

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