Rams Front Office Roster | Los Angeles Rams - therams.com

Marty Turman

Vice President, Fan Marketing & Insights


Marty Turman enters his fourth season with the Los Angeles Rams serving as the organization's vice president of demand generation, CRM, and marketing analytics.

In his role, Turman focuses on building awareness of the Rams brand and loyalty amongst the fan base. In addition, he leads the data-driven marketing strategy that encompasses the gathering and usage of fan's engagement with the team and performance of activities leveraging this data.

The first year with the Rams proved to be a very exciting one for him. He moved his family from Colorado to Los Angeles, helped drive attendance to one of the greatest Monday Night Football games of all time, experienced the Rams Super Bowl run his first year in the league, and increased the sophistication and scope of the team's data-driven marketing.

Moving into his third year, Turman is eager to see the Rams once again succeed on the field while making success off the field for the team with particular focus on data unification across systems and messaging personalization.

Turman joined the Rams after serving four years as the senior director of relationship marketing for Vail Resorts, Inc. in Colorado, where he led a team responsible for strategy and deployment of company-wide direct marketing communications. Prior to joining Vail Resorts, Inc., Turman spent over a decade in the gaming industry in Las Vegas and Chicago leading a variety of marketing initiatives, including: loyalty marketing & CRM, multicultural marketing, key account sales strategy, and live entertainment booking/advertising.

Turman was born and raised in the suburbs of Chicago and received his bachelor's in marketing at Northern Illinois University. Turman later earned his MBA from the University of Southern California. He and his wife, Janet, have two boys, Max and Mateo who have all become devoted Rams fans.