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Shining 11 is a Rams season long initiative in partnership with Ram Trucks to highlight 11 unsung heroes in the Los Angeles community who exhibit courage, a love for community and help the most vulnerable. These 11 people are intended to represent the 11 starters on the football field, serving different integral purposes and together creating strength, symbolizing what is needed to build the equity of the future. These Angelenos have a "Built to Serve" mentality and make an indelible positive impact in our community through selflessness and desire to create real change.

John Jones III

John Jones III

Founder and CEO of East Side Riders

John founded East Side Riders Bike Club to enrich the community through recreational activity for youth members in Watts. Since COVID-19 began in March, John has served over 100,000 meals to members of the Watts community, to help combat the food insecurity crisis during a time in need.

Henry Perez

Henry Perez

Associate Director at InnerCity Struggle

Henry has dedicated 15 years to advancing justice and progress in the Eastside of Los Angeles. Through his leadership, InnerCity Struggle will contact 20,000+ Eastside voters in the upcoming election, by passing out Voter Guides on multiple drop-off walks.

Sylvia Estrada

Sylvia Estrada

Nurse Practitioner at Cedars-Sinai

Sylvia delivers quality care to breast cancer patients at the Saul and Joyce Brandman Breast Center—A Project of Women's Guild. She is a strong patient advocate and is passionate about community outreach, educating women in all walks of life about breast care and breast cancer screening and prevention.

Suzi Landolphi

Suzi Landolphi

Executive Director at Merging Vets and Players

Suzi has dedicated her career in non-profits to serving Veterans. Her goal as Executive Director at Merging Vets and Players is to create a peer to peer organization where Veterans and retired pro athletes find a new team after they retire their uniforms.

Gilbert Radillo

Gilbert Radillo

Sr. Director of Special Initiatives and External Relations – A Place Called Home

When COVID began impacting jobs, Gilbert realized families would be struggling to put food on the table. He launched the Family Resource Depot and to-date has distributed more than 400,000 meals, plus dry goods, household essentials, hygiene products and program supplies for the APCH kids, like art materials, musical instruments, books and gardening kits.

Robin Daniels

Robin Daniels

CEO, Sisters of Watts

Robin, her sisters, and cousins created the Sisters of Watts to provide resources and programming to families in need in their hometown. Their goal is to create a healthy society where underserved and ignored communities are equipped with the knowledge, skills and resources to become self-sufficient.

Craig Kuykendall

Craig Kuykendall

LAFD Captain

Recently promoted to Captain at Fire Station 67 in Playa Vista, Craig has devoted his entire 15 year career as a firefighter to serving various communities throughout Los Angeles. Through courage and selflessness, he risks his life every day when he puts on his uniform to keep our community safe.

Mel Tillekeratne

Mel Tillekeratne

Founder + Executive Director, The Shower of Hope

With 20+ locations of mobile showering units, The Shower of Hope has been able to provide basic hygiene to unsheltered Angelenos. They started providing showers to help rebuild dignity and confidence in Los Angeles' unhoused community, while also providing meals, clothing, hygiene products and case management to provide a path out of homelessness.

Mari Morales Rodriguez

Mari Morales Rodriguez

Founder of OFA Kids

After realizing students in Inglewood were not well-equipped with the proper resources to succeed in school, Mari founded OFA (One for All) Kids in 2003. She has created programs to motivate students to do well in school, while providing scholarships, school supplies, backpacks, uniforms and more to students in need.

Va Lecia Adams Kellum

Va Lecia Adams Kellum

President & CEO of St. Joseph's Center

Under Dr. Va Lecia Adams Kellum's leadership, St. Joseph Center pivoted during the COVID-19 pandemic to continue providing services to the most vulnerable in our community. She has overseen a dramatic increase in services, serving more meals than ever to people who are hungry and bringing a record number of people into safe shelter. Va Lecia Adams Kellum is a fiercely committed, big-hearted, and creative thinker who is truly making a difference in our city.

Russ Evans

Russ Evans

Coach & Area Director 

Special Olympics

Russ Evans' involvement with Special Olympics has stemmed over 30 years after he enrolled his son, Michael, as an athlete. He decided to share the love of sports and advocate for inclusion by bringing the Special Olympics to Pomona. With his leadership, he allows over 1,500 Special Olympics athletes to compete in year-round competition and sports practice.