Volunteerism

Staff of the Los Angeles Rams spend their day with Foodshare. Picking produce from a Ventura County orchard to provide to the food bank. Food Share is Ventura Countyís largest food bank and feeds over 74,500 residents each month through 190 agency partners and programs. Tuesday, September 26th, 2017 in Santa Paula, CA.(Rams/Hiro Ueno)

Staff Days of Service

Each month, the Rams front office staff takes time out of the office to volunteer with local non- profits. Since returning home to Los Angeles, Rams staff members have provided more than 6,500 hours of community service and impacted 42 local non-profits and 56 schools (as of July 2019).

COO Kevin Demoff of the Los Angeles Rams participates in a playground build at 20th Street Elementary School, Friday, June 15, 2018, in Los Angeles, CA. (Jeff Lewis/Rams)

Annual Community Improvement Project

The cornerstone volunteer effort of the Staff Day of Service program is the team’s Annual Community Improvement Project which includes staff, players and cheerleaders uniting to assist a local non-profit, school or community in need. Since returning home to Los Angeles, the team has funded and built a new playground and completed mural projects for elementary schools in Inglewood, Watts and South Central.

The Los Angeles Rams Foundation present the Inner City Arts a check in part of Community Quarterback Community Outreach for their support prior to Sundays game as the Los Angeles Rams prepare to face the New Orleans Saints, in Week 12 of the regular season on Sunday, November 26th, 2017, at the Los Angeles Memorial Coliseum in Los Angeles, CA. (Will Navarro/Rams)

Community Quarterback Award

The Los Angeles Rams Community Quarterback Award, presented by SoCal Honda Dealers, is a volunteer recognition program that celebrates outstanding individuals who display strong leadership abilities and a passion for bettering his or her community and the Los Angeles region. Each year, the program awards grant money to four deserving volunteers and the non-profits that they serve. The four Community Quarterback Award winners are also recognized on the field at a Rams home game. Since the program’s inception, the Rams have donated more than $410,000 to community organizations through this initiative.

Player Initiatives

All-Community Team

All-Community Team

Each season, Rams players, Head Coach Sean McVay, General Manger Les Snead and Chief Operating Officer Kevin Demoff purchase season tickets for donation to local charities and school groups, providing them the opportunity to attend a Rams home game. In 2018, 13 players participated in the All-Community Team program and purchased more than 370 tickets per game with a total of 2,500 tickets donated to 80 local non-profits and schools. The Rams organization donated another 11,000 game tickets to local non-profits, military organizations and youth.

Youth and High School Football

Running back (30) Todd Gurley and Defensive Tackle (99) Aaron Donald promote Beat The Heat with local kids, Thursday, June 29, 2017, in Los Angeles, CA. (Will Navarro/Rams)

Football Camps and Clinics

During the spring and summer of 2019, the Los Angeles Rams partnered with local non-profit organizations and youth football programs to host 16 free football clinics for youth at different locations throughout the Southern California region. As part of the clinics, youth participate in football-related drills and competitions while receiving instruction from certified USA Football coaches.

The Los Angeles Rams, Rams Legend Eric Dickerson, LAUSD, and City Officials host an assembly celebrating the San Fernando Varsity High School Football Team winning the Los Angeles Rams Academic Challenge which includes receiving a $2500 Equipment Grant at San Fernando High School on Thursday, February 8th, 2018 in San Fernando, CA. (Will Navarro/Rams)

Academic Challenge

The Los Angeles Rams introduced the Academic Challenge in 2017 featuring LAUSD Varsity High School football teams from across the LA-region. To kick off the challenge, each varsity program submits their team’s cumulative Grade Point Average (GPA) at the beginning of the fall semester in August and participants in a character development session in which the student-athletes discuss the topics of leadership, education and professionalism. Following the session, all participants receive a Rams-branded school planner for the academic year. At the end of the Fall semester in December, the teams re-submit their cumulative GPA’s and the schools with the highest GPA and most improved GPA are named the winners of the Rams Academic Challenge.

The Los Angeles Rams surprise the Kayne Era Center bulldogs at practice with football equipment and cleats in Culver City, Calif. on October 2nd, 2018. The Kayne Era Center (KEC) is a nonpublic special education school for students in grades k-12 (Hiro Ueno/Rams).

Cleats for Character

In 2017, the Los Angeles Rams introduced Cleats for Character, a program that features Rams Manager of Community Affairs Johnathan Franklin, who leads group discussions about topics such as goal setting and the values of good character. Following the discussion, the participants are sized and provided with cleats and/or shoes that were previously worn by Rams players.

Education

The Los Angeles Rams and United Way of Greater Los Angeles visit Bethune Middle School in South LA to host Character Playbook focused on the importance of character, healthy relationships, and making schools kinder spaces for all students. Rams Guard Rodger Saffold (76) and Rams Cheerleaders join in the discussion sharing scenarios, ideas, and answering students questions. Tuesday, December 4, 2018, Los Angeles, CA. (Will Navarro/Rams)

Character Playbook

For the third consecutive year in 2018, the Rams and United Way of Greater Los Angeles hosted a classroom session that focused on the importance of character, healthy relationships, and making schools kinder spaces for all students.

Community Event, May Staff Day of Service - Teacher Appreciation Month: Charnock Road Elementary / Date: Friday, May 11 Time:11:00 am ñ 1:40 pm / Address: 11133 Charnock Road, Los Angeles, CA, 90034 / As part of May Staff Day of Service and in celebration of Teacher Appreciation Month, the Rams are partnering with Educators for Excellence to celebrate the dedication of three LAUSD teachers at Charnock Elementary. The idea is to split our staff and cheerleaders to different schools within the LAUSD Districts. (Photo By: Daniel Bowyer / Rams)

LA Unified Student and Teacher of the Month

When the Rams returned to LA, the team partnered with CBS-2/KCAL-9 and Los Angeles Unified School District to introduce the LAUSD Student & Teacher of the Month program. The effort is a way to celebrate students who excel in the classroom and teachers who go above and beyond to positively influence and impact the lives of their students. Each month, a deserving teacher and student are selected from an LA Unified school and recognized at their school with an assembly, a personalized jersey, tickets to the Rams home opener and feature stories on CBS-2/KCAL-9.

"ST. LOUIS, MO - SEPTEMBER 26:  Deacon Jones dinner to retire his number 75 on September 26, 2009 in St. Louis, Missouri. (Photo by G. Newman Lowrance/St. Louis Rams)"

Deacon Jones Scholarship Award

In support of the National Football Foundation’s mission to grow the game of football and celebrate community stewardship and academic excellence, the Los Angeles Rams present “Deacon Jones Scholarship Awards” in recognition of local student-athletes for their achievements in-and-out of the classroom while supporting the continuation of their education. Each year, the Rams honor five student- athletes from various NFF Chapters throughout the Southern California region.

NFL Initiatives

A hat for the Los Angeles Rams for Veterans Day in the locker room before the Rams 33-7 victory over the Texans in an NFL Week 10 football game, Sunday, November 12, 2017, in Los Angeles, CA. (Jeff Lewis/Rams)

Salute to Service

In appreciation of the military’s service to our country, the Rams celebrate military members and veterans throughout the year with a variety of efforts including honoring a military member or veteran during every Rams home game, visiting local military bases to host PLAY 60 Field Days for military families and volunteering with non-profits that support our service men and women.

The Los Angeles Rams host a PLAY 60 Field Day for members of the Air Force and their families at Fort Macarthur Air Force Base in San Pedro, CA on Saturday June 2nd, 2018. (Rams/Hiro Ueno)

Play 60

PLAY 60 is an NFL initiative which aims to create a healthier next generation and tackle childhood obesity by encouraging kids to be active for at least 60 minutes every day. Through the Rams year-long engagement of youth in fitness initiatives with in-school, after-school and team-based programs, the club is committed to expanding this platform and improving health and wellness amongst our local youth.

The Los Angeles Rams, in partnership with the NFL, host an NFL PLAY 60 Character Camp at Roosevelt High School in Los Angeles, CA. The Rams will host approximately 300 Hispanic youth, ages 9-13, with little or no football experience for the free camp joined by Rams Cheerleaders and Rampage. Tuesday, September 18, 2018. (Will Navarro/Rams)

Play 60 Character Camp

Since the team’s return to Los Angeles, the Rams, in conjunction with the NFL, have partnered with Hall of Fame offensive tackle Anthony Muñoz to host an NFL PLAY 60 Character Camp at the Los Angeles Memorial Coliseum, playing host to approximately 350 predominantly Hispanic boys and girls ages 9-13 with little or no football experience from local youth organizations each year. The mission of the event is to make a positive impact on youth through teaching football skills, emphasizing exercise, and reinforcing the importance of character in athletics and life.

The Los Angeles Rams defensive tackle Tangle Smart (92) assists in partnering with four Los Angeles Unified middle schools and the NFL's Play 60 initiative to make local schools healthier in Los Angeles, Calif on October 22nd, 2018 (Hiro Ueno/Rams).

Fuel Up to Play 60

Created in partnership with the NFL and National Dairy Council, Fuel Up to PLAY 60 is a leading national in-school health and well- ness program with a primary focus on helping schools meet their wellness goals and encouraging youth to consume nutrient-rich foods. Developed by Fuel Up to PLAY 60 and the National Football League, the ‘Hometown Grant’ program provides teams and farmer-funded dairy organizations the opportunity to identify deserving schools and districts to provide them with funding to help meet their health and wellness needs and goals.

The Los Angeles Rams welcome in part of Crucial Catch Cancer survivors and family on the field for recognition and display of Rock the Rams House banner during pregame festivities as the Rams face off against the Green Bay Packers. The Rams win 29-27 in an NFL Week 08 football game at Los Angeles Memorial Coliseum, Sunday, October 28, 2018, in Los Angeles, CA. (Will Navarro/Rams)

A Crucial Catch

After nearly a decade of supporting breast cancer, the NFL and the American Cancer Society continue to expand their efforts to support the fight against all forms of cancer through the Committed to the Cause – Crucial Catch campaign. During last year’s Crucial Catch game, the Rams recognized 175 individuals who fought or were battling cancer in the end zone as the players took the field. The honorees also unfurled the “Rock the Rams House” flag prior to the National Anthem.

Community Engagement

The Watts Rams changed the name from the Watts Bears on day 2 of Training Camp, Sunday, July 28, 2019, in Irvine, CA. (Jeff Lewis/Rams)

Watts Rams

Since returning home to Los Angeles in 2016, the Rams have been supporting the Watts Bears in a variety of ways. Entering the 2019 season, the Rams are formalizing their support of the youth football program and the LAPD’s efforts to bridge community and police relations through the game of football by renaming the Watts Bears, the Watts Rams.

The Los Angeles Rams were out in full force as Head Coach Sean McVay and Rams HomeWalk Team Captains, Defensive Tackle (99) Aaron Donald, Offensive tackle (77) Andrew Whitworth, Punter (6) Johnny Hekker, and Tight end (89) Tyler Higbee pose with participants of the United Way of Greater Los Angeles Annual HomeWalk 2019 to help end homelessness in the Los Angeles. Saturday, May 18th, 2019, Los Angeles, CA. (Will Navarro/Rams)

United Way HomeWalk

On May 18th, the Los Angeles Rams teamed up with United Way of Greater Los Angeles for the 12th Annual HomeWalk, a 5K family run/walk to raise public awareness and funds to end homelessness. Through this partnership, the two organizations worked collaboratively to create an unforgettable experience for runners, walkers, fans and fundraisers of all ages.

Cheerleaders, Rampage, and Staff of the Los Angeles Rams partner with American Airlines and "A Place Called Home" to provide meals for those in need the day before Thanksgiving Wednesday, November 22nd, 2017 in Los Angeles, CA.(Rams/Hiro Ueno)

Rams Courage House

The Los Angeles Rams and the Ed Block Courage Foundation named A Place Called Home (APCH) the team’s official “Courage House” in 2018. The Rams are one of 27 NFL teams to dedicate a facility to the Courage House National Support Network for Kids. Named after the NFL team in a respective city, a Courage House is a facility that provides support and care to abused, neglected and/or at-risk youth and their families in that respective community.

Los Angeles Rams Interns during training camp day 6 at UC Irvine, in Irvine Ca., on August 3rd, 2019. (Daniel Bowyer/Rams)

LA Promise Fund Intern Project

The LA Promise Fund Internship Project provides deserving Los Angeles public high school students with the chance to work in dynamic career areas through paid internships during their summer break. Last year, the Rams partnered with LA Promise Fund to help customize a unique training camp internship for Inglewood Unified students, allowing the students to take advantage of some of LA Promise Fund’s professional development workshops and networking activities beyond their activities with us.

Staff of The Los Angeles Rams partner with City Year Los Angeles in a beautification project of Dymally High School by painting murals around campus, Thursday, Feburary 22nd, 2018 in Los Angeles, CA. (Rams/Hiro Ueno)

City Year

In 2017, the Rams kicked off a partnership with City Year Los Angeles to sponsor a team of AmeriCorps members, who are working full-time at Grape Street Elementary in Watts. City Year is an education-based, non-profit that utilizes AmeriCorp members to serve side-by-side with teachers as tutors, mentors and role models to help students in underserved communities succeed in school and stay on track to graduate high school, college, and become career ready. Last season, Rams tackle Andrew Whitworth surprised all 600 students at Grape Street Elementary with new bicycles and helmets for Christmas.

Taste of the Rams, Monday, October 9, 2017, in Studio City, CA. (Jeff Lewis/Rams)

Taste of the Rams

In 2016, the Rams introduced Taste of the Rams, an annual event where attendees can sample specialty foods, bid on an array of items, and meet the participating chefs as well as various Rams players and cheerleaders with the proceeds benefiting the Los Angeles Regional Food Bank. In 2018, the third annual Taste of the Rams event was chaired by running back Todd Gurley for the second consecutive year. In its three years of existence in Los Angeles, the Taste of the Rams has raised nearly $500,000 translating to 2,000,000 meals for Angelenos in need.

The Los Angeles Rams hosted a shopping spree for children served by The Salvation Army. L.A. Rams players, cheerleaders, community service members were paired with children and served as their personal shopper, guiding them through the West Hills Walmart and loading shopping carts with items on their holiday lists.

Salvation Army

For the third consecutive season in Los Angeles, the Rams and the Salvation Army teamed up to spread holiday cheer to children in need during the holidays. In December of 2018, the Rams, the team’s health partner Cedars-Sinai, and the Salvation Army hosted a shopping spree for 100 children.

Los Angeles Rams players and American Red Cross host Holidays for Heroes at Mariposa School of Global Education, November 07th, 2017, in Agoura Hills,, CA (Navarro/Rams)

American Red Cross

In 2012, the Rams and American Red Cross partnered to create a Rams-specific “Holiday Mail for Heroes” campaign. The initiative has resulted in more than 90,000 personalized ‘Holiday Thank You’ cards being sent to active military serving domestically and overseas.

Los Angeles Rams offensive tackle Andrew Whitworth (77) attends the Los Angeles Rams kickoff luncheon and auction at the Intercontinental Hotel in downtown Los Angeles, CA on August 29th, 2018 (Rams/Hiro Ueno).

Kickoff for Charity Luncheon

Every year, the Rams host a Kickoff for Charity luncheon to help celebrate the start of the football season. This unique luncheon allows fans and sponsors to be seated at tables alongside their favorite Rams players. Attendees also have the chance to bid on unique auction items and receive autographed attendance gifts with all proceeds supporting the Rams’ community outreach initiatives.

Los Angeles Rams offensive tackle Andrew Whitworth (77) grants Make a Wish recipient Gilbert's wish at the Night for Wishes event at the North Ranch Country Club in Westlake Village, Calif on October 8th, 2018 (Hiro Ueno/Rams).

Make-A-Wish

The Rams and the Make-A-Wish Foundation have a longstanding partnership dating back to 1995. Over the years, the two organizations have hosted a “Night of Wishes” to raise money to help grant the wishes of children who are battling life-threatening medical conditions.

Johnny Hekker and The Los Angeles Rams partake in the opening ceremonies of the 2018 Southern California Special Olympics at Cal State University Long Beach in Long Beach, CA on Saturday June 9th, 2018. (Rams/Hiro Ueno)

Special Olympics

Since 2017, the Los Angeles Rams have worked with the Special Olympics of Southern California to host a series of flag football camps known as FUNdamentals camps. The camps provided SOSC athletes with a preview of flag football prior to SOSC introducing the sport as part of the Special Olympic Summer Games in 2018.

The Los Angeles Rams welcome high school football players to Banc of California for pregame tailgate with the culmination of RISE with the Rams with special guest Rams Legend Eric Dickerson as the Los Angeles Rams face off against the San Francisco 49ers at the Los Angeles Memorial Coliseum, the Rams win 48-32 in an NFL Week 17 game, Sunday, December 30, 2018, Los Angeles, CA. (Will Navarro/Rams)

Rise With the Rams

In 2018, the Los Angeles Rams teamed up with the Ross Initiative in Sports for Equality (RISE) to pilot a season-long leadership and community building program featuring Morningside High School in Inglewood and Oaks Christian High School in Westlake Village. The collaboration was designed to harness the unifying power of sports and build relationships between two Los Angeles area high school football teams with a cross-section of races and socioeconomic backgrounds, and to build leadership, understanding, acceptance and cultural competency for student-athletes and coaches.

The Los Angeles Rams and Nike two day 11-On High School Football Tournament at El Camino College in Torrance, CA, on March 31, 2019. On the final day of events day two, student athletes listened to former players share their experience in the NFL, played against other club teams for first place in a bracket, ran agility drills, and competed in strength tests. (Daniel Bowyer/Rams)

Nike 11-On Tournament

In partnership with Nike, the Los Angeles Rams have hosted two 11-On Passing Tournaments & Linemen Competitions in 2018 that have engaged a total of 29 different LA region high schools and their varsity football programs.

Staff of The Los Angeles Rams partner with the LA division of Habitat for Humanity in creating benches for the community, Thursday, October 12th, 2017 Los Angeles, CA. (Rams/Hiro Ueno)

Habitat for Humanity

In 2018, the Rams partnered with Habitat for Humanity of Greater Los Angeles and Habitat for Humanity of Orange County to raise funds and awareness for pressing needs in LA and Orange County. In June, the Rams 2018 rookie class participated in Habitat for Humanity of Greater Los Angeles’ Hollywood Build as players worked side by side with entertainment industry executives, celebrities, corporate leaders, government officials and faith groups to frame walls for a new 10-home development in Culver City. A few months later in August, the Rams partnered with Habitat for Humanity of Orange County for a Playhouse Build at UC Irvine.