The Los Angeles Rams are teaming up with Sanrio®, the global lifestyle brand best known for Hello Kitty®, for a limited-edition drop of Hello Kitty x Rams merchandise — marking the first time Hello Kitty has collaborated with an NFL team.

As part of this exciting release, fans who purchase tickets for the Rams' January home game against the Arizona Cardinals at SoFi Stadium in Inglewood, CA—currently scheduled for Saturday, January 3 or Sunday, January 4—through the dedicated link will receive a limited-edition Hello Kitty x Rams clear bag and coin purse while supplies last. Season Ticket Members attending the game will also receive the Hello Kitty x Rams clear bag.

Fans can also shop the full Hello Kitty x Rams Capsule Collection exclusively at The Equipment Room Team Store at SoFi Stadium on gameday, featuring a Hello Kitty Bobblehead, Plush, Keychain, and various Apparel items. Fans can look forward to special Hello Kitty activations and programming throughout gameday, creating a unique and immersive experience for both Hello Kitty and Rams fans alike. This collaboration celebrates the intersection of sports and pop culture for a one-of-a-kind gameday experience.

"We're thrilled to collaborate with Sanrio and bring Hello Kitty to Rams fans in a way that's never been done before in the NFL," said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. "This collaboration is about delivering fun, unforgettable experiences for our fans while honoring our legacy as a team that leads with innovation and firsts."

"Partnering with the Los Angeles Rams for Hello Kitty's first-ever NFL collaboration is such an exciting milestone for us," said Jill Koch, SVP of Brand Management and Marketing at Sanrio, Inc. "With such a passionate fanbase in LA, it's truly meaningful to bring these communities together and create an unforgettable gameday experience that celebrates fandom, friendship, and fun for fans of all ages."

Tickets are available now through this link.