ROWI, the leader in teen mental health and wellness, today announced it has been named an Official Mental Health Partner of the Los Angeles Rams. This partnership will expand access to mental health support and resources for kids, teenagers, and families, through ROWI's 24 wellness centers across Southern California.
A new poll reveals 94% of youth experience mental health challenges in a typical month*. The data underscores what ROWI sees daily: Teens ages 13-17 are facing unprecedented levels of stress, anxiety, and emotional strain – making early support essential to protect their long-term well-being.
"We're incredibly proud of this high-impact association with the Rams, as we have a shared goal to reframe the conversation and get people to see mental health as a strength, not a weakness, and this partnership reinforces that commitment," said ROWI President and Co-Founder Greg Feinberg. "We're clinician-owned and operated, and we know the challenges kids and parents are facing on a daily basis. Our full-day and after-school programs focus on mental health optimization through structured support that gives kids skills they can use for a lifetime of success."
"We are thrilled to partner with ROWI to further our commitment to the wellness of our community," said Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. "ROWI is creating impactful programs that reflect how we take a total wellness approach to our players, including a focus on mental health, and we are proud to work with ROWI to bring that approach to the LA community."
As part of the partnership, ROWI and the Rams are launching the Rams Win Within Mental Fitness Program® – a first-of-its-kind initiative designed to empower children 8-12 years of age, and teens aged 13-17, with much-needed mental health support. Rooted in the holistic ROWI EDGE Program, Win Within elevates traditional care by incorporating sports psychology strategies that mirror those used by Rams players.
The program aims to help every teen striving to excel in school, sports, family, friendships, and personal growth, and helps young people develop resilience, focus, confidence, and a healthier approach to stress and challenges. Parents can expect a comprehensive system that nurtures their child's full potential, transforming teens into stronger students, teammates, sons and daughters, and engaged community members.
Together, ROWI and the Rams will set a new standard by making world-class body-and-mind wellness available to youth throughout Southern California, giving teens the mental edge they need to win within. In addition to individualized treatment, ROWI offers family therapy, group therapy, and parent support.
ROWI will also be the presenting partner for the Rams' mental health school visits. These educational programs reach thousands of students (grades 6-9) across the region, including panel discussions with cheerleaders, and Carrie Hastings, the team's sports psychologist.
