The Los Angeles Rams celebrated Latino Heritage Month with an exciting series of events that honored Latin and Hispanic heritage and highlighted the diverse communities that shape Los Angeles. Through gameday activations, youth outreach, and creative collaborations, the 'Vamos Rams' initiative blended football, culture, and community to connect the team's energy with the city's cultural heartbeat.
Throughout the month, the Rams partnered with LAFC, LA Galaxy, and Angel City FC to host youth football and soccer clinics across Los Angeles. These events offered local students the chance to build teamwork skills, stay active, and connect with the various professional teams. The clinics featured appearances from Rams Cheerleaders, Rams mascot Rampage, and LA Galaxy mascot Cozmo while students received co-branded t-shirts during the experience. Each clinic emphasized cultural pride, mentorship, and community, values that reflect both the Rams' mission and the essence of Latino Heritage Month.
The Los Angeles Rams partnered with Los Angeles soccer clubs to host a series of incredible events with exciting games, bracelet making, and a crossover between football and fútbol for young aspiring athletes.
The celebrations kicked off at SoFi Stadium during the Rams' season opener 'Vamos Rams' themed game, which honored and recognized the Latino and Hispanic community and their traditions. Fans were immersed in a lineup of cultural activations that brought energy and authenticity to gameday. The sounds of the Mariachi Rams, a world class musical ensemble that combines authentic Mariachi music with a modern twist performed as Folklórico dancers, took the field for dynamic performances. SoFi Stadium visuals also displayed the influence of Latino culture throughout Los Angeles.
During the halftime show, presented by Corona, Mexican American DJ and producer Deorro delivered a performance that blended electronic dance music with Latin influences, showcasing the fusion of cultures that defines LA's identity. The "Mariachi Ride Along," presented by Corona, added another layer of creativity to the festivities. The Rams produced a special in-stadium video featuring singer-songwriter Macario Martínez, who shared his passion for music and culture. Martínez also performed live alongside the Mariachi Rams during the game, bringing traditional sounds to the modern gameday experience.
Before kickoff, the Rams honored two standout local athletes through the NFL Latino Youth Honors. A Latino high school boys' tackle football player and a girls' flag football player, who were recognized on the field as Latino Youth Honor Award nominees. Each nominee represented the next generation of leaders in sports and community.
Continuing the celebrations off the field, the Rams collaborated with renowned Los Angeles artist Mister Cartoon, whose distinct Chicano Street art style captivates the culture. Together, they launched a limited-edition Rams apparel collection that gave fans a creative way to represent both their team and their roots. The collaboration showcased how art and football intersect to celebrate heritage and pride.
Throughout Latino Heritage Month, the Rams worked to unify thousands of fans, Los Angeles youth, and community members in celebration of the people and traditions that make this city so special. 'Vamos Rams' served as a reminder that heritage is not only about recognition, but also about representation and connection. The Rams once again demonstrated how the game unites fans from all backgrounds together under one city and one team.
