The Rams have made changes to their uniforms.
In anticipation of a full rebrand and all-new jerseys to coincide with the opening of the Los Angeles Stadium and Entertainment District in 2020, the Rams have adjusted the designation of their uniforms for the upcoming season.
Gone are the mismatching navy blue and millennium gold jerseys, which the Rams wore in victories over the Cowboys and Jaguars in 2017.
In are more games with the iconic blue and yellow throwbacks, which the Rams wore from 1973 to their Super Bowl-winning season of 1999. Los Angeles will wear the throwback uniform five times in 2018. The Rams will also continue to wear their current white jersey and their yellow color rush jersey.
Rams C.O.O./EVP of Football Operations Kevin Demoff made the announcement at an exclusive rally for season ticket members prior to Los Angeles' training camp practice on Friday afternoon.
With NFL commissioner Roger Goodell responding to plenty of fan feedback, the league recently changed its uniform policy as a whole to give clubs more flexibility on what jerseys they’re able to wear. Specifically in the Rams’ case, Los Angeles was able to change its primary “color” uniform to the throwback blue and yellow — eliminating the need for the navy jersey. Its primary "white" uniform remains the same, and the team's one alternate jersey is now the yellow color rush.
L.A. will wear the iconic blue and yellow five times at the Coliseum over the course of the 2018 season, starting with the Sept. 27 Thursday Night Football matchup with the Vikings. For the preseason and the first two home games in September, the Rams will continue to don their white uniforms in order to combat the Southern California heat. Los Angeles will also wear its color rush uniforms twice — against the 49ers on Sunday Night Football in October, and against the Chiefs in Mexico for Monday Night Football.
When informed of the uniform changes, players expressed excitement.
“I think this is probably my favorite jersey we have — as a lot of fans, I’ve heard, say that,” quarterback Jared Goff said of the iconic throwbacks. “The royal blue, the yellow — it throws it back to the old L.A. days. And that classic blue and yellow of California — I love it.”
“I feel like when you dress well, you play well,” wide receiver Robert Woods said. “ The royal blue color, I feel like there’s nothing like it. You feel like you’re one of the old players in the Coliseum representing.”
But even with the Rams playing more in their throwbacks this year, players are excited for what’s to come with the rebrand in 2020.
“I think the new jerseys are going to be beautiful,” punter Johnny Hekker said. “However our team collaborates with Nike, I think they’re going to do a great job with the rebrand. I’m sure there’s going to be a lot of nods to history, and the storied past of our program in L.A. And I think that it’ll be a new look with old things thrown into it. So I don’t think it’ll be too crazy, but I’m sure they’re going to be state-of-the-art, beautiful. And I can’t wait to, hopefully, wear them.”