The Los Angeles Rams are bringing the energy of LA and the heart of Hawai'i together this month with a week-long celebration at the Rams Store Pop-Up in Wailea Village, Maui, as part of their Mauicamp. Anchoring the festivities is the launch of an exclusive capsule collection created in collaboration with renowned Hawaiian-born, LA-based artist Aaron Kai.
The limited-edition drop will feature Kai's iconic wave artwork across a variety of unisex apparel and accessories. Fans can shop T-shirts, hoodies, tank tops, beach towels, hats, pins, magnets and signed art prints, and enjoy a schedule of vibrant, family-friendly events, giveaways, special appearances, and additional vendors who will be creating special edition Rams items—available only at the Rams Store June 14-18.
Aaron Kai is a Native Hawaiian artist from Hilo, Hawai'i, whose signature "wave" design has gained global recognition through murals, exhibitions, and high-profile collaborations. Deeply rooted in Hilo Hamakua surf culture and inspired by the rich traditions of his Hawaiian heritage, Aaron's bold lines and vivid color palettes reflect the natural flow of ocean, family, and community. His iconic style has led to partnerships with global brands and over 80 murals worldwide. Aaron remains committed to giving back—donating murals and offering free art classes to inspire the next generation. Now a father of three, he continues to make waves in the art world while using his platform to uplift youth and culture.
"It means the world to me to collaborate with the LA Rams—it's one of those moments that makes your grandma's face light up, and my grandparents love watching football, so they are even more excited than me. The designs for this collab are inspired by vintage golden era Hawai'i, Y2K surf posters, and a little SoCal vibe, with a nod to Ed Roth's bold characters for my version of Rampage," said Kai. "My Hawaiian culture always plays a role in my artwork, from my signature wave designs to elements like 'opihi, 'ōhi'a lehua, and lei. Growing up surfing, watching cartoons in the 90s when everything was colorful and playful, really shaped my art and my identity and plays a large part in the designs for this capsule collection with the Rams."
The Rams will host a full slate of daily fan experiences, family-friendly entertainment, and community moments designed to celebrate aloha, artistry, and football.
SCHEDULE OF DAILY ACTIVATIONS:
Saturday, June 14 | 12:00 PM – 6:00 PM HST
Grand Opening Celebration
- Live art and print signing by Aaron Kai
- Customization Station
- Shaved Ice Cart
- Live Hawaiian music + Hula dancers
- Rams Cheerleader appearance
Sunday, June 15 | 12:00 PM – 6:00 PM HST
Father's Day Celebration
- Customization Station
- Live Hawaiian music
Tuesday, June 17
9:00 AM – 3:00 PM HST – Wailea Village Farmer's Market
- Rampage appearance (TBD)
Afternoon | Private Session – Los Angeles Rams WR Puka Nacua Autograph Signing
- Store closed to public during signing
- Lei greeter welcoming fans
- Akamai Creamery distributing ice cream to fans in line
