24 Hour Fitness, the leader in the health and fitness industry, is partnering up with the Los Angeles Rams to support and engage the Southern California community. This partnership combines both organizations' shared passion and unwavering commitment to health and fitness.
This collaboration builds on the previous partnership from 2016-2018 and will see the Rams Cheerleaders train at select 24 Hour Fitness locations, leveraging the gym's state-of-the-art facilities and resources to power their performance throughout the season.
"At 24 Hour Fitness, our roots to Southern California run deep, just like the Los Angeles Rams," says Karl Sanft, CEO of 24 Hour Fitness. "We're thrilled to team up around a shared passion for movement, community and the sports team our members and team members cheer for every season."
"The Rams are proud to partner with 24 Hour Fitness, a gym that shares our purpose of commitment to community and the power of personal growth through fitness," says Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. "With their strong presence across Southern California, this partnership not only strengthens our connection with fans but also promotes the importance of staying active and healthy—on and off the field."
Throughout the season, 24 Hour Fitness and the Rams will collaborate on exclusive content, community events and member experiences that bring fans closer to the team that inspires them across Southern California.
