On Wednesday, the Rams announced the launch of seat sales at the team's new LA Stadium at Hollywood Park. The new stadium will open in 2020 and is the centerpiece of the 298-acre Los Angeles Stadium and Entertainment District (LASED) being built in Inglewood by Rams Owner E. Stanley Kroenke.
"This stadium will be uniquely Los Angeles, delivering an unprecedented fan experience and transforming NFL game days for Rams fans," said Rams Chief Operating Officer Kevin Demoff. "Stan Kroenke's vision to develop a vibrant sports and entertainment district will set a new standard for hosting events and putting Los Angeles on a global stage. Being LA's first professional team, the Rams are woven throughout this region's great sports history and we look forward to helping shape its future."
Starting this week and continuing over the coming months, Season Ticket Members — as well as fans who signed up for the new stadium waitlist — will receive an invitation to make an appointment at the LA Stadium Premiere Center, located in Playa Vista. Once at the center, members will be able to see what is in store for Rams fans and learn more about the team's transformational project.
Initially, the Rams will offer Premium or Club seats, located primarily in the lower bowls of the new stadium. All seats will have an accompanying Stadium Seat License (SSL). The SSL is a one-time payment that guarantees purchasers the right to their seats.
The Stadium Seat License program also includes an innovative repayment program. This is the first time an NFL seat license program has offered to return seat license payments. All payments made under the SSL agreement, including any finance charges, will be treated as refundable deposits — with repayment from available funds to be made in 50 years.
For the initial phase of Club seats, the price range for the accompanying SSLs is $15,000 to $100,000 with a variety of payment options, including short-term installment plans or longer-term financing. All proceeds from SSL sales will go toward the construction of the new stadium.
Season tickets for the initial block of seats in these Premium sections will be $375 per game, and those prices will be locked in for three years
Following the Club seat phase, the Rams will make available the remaining seats and accompanying SSLs, which comprise more than 70 percent of the building. While pricing is still being finalized, SSLs will start around $1,000.
"We surveyed thousands of fans and season ticket members multiple times to develop pricing that is fair," said Demoff. "There will be a range of price options for all fans, and that will be evident as the entire seating program is rolled out. There has been great interest in this project since we unveiled it and we are eager for our fans to learn about the variety of options available to them. As we work to defend our NFC West title, continue to invest in our communities, build this unprecedented stadium and develop this 298-acre entertainment district, it is an exciting time to be a Rams fan. We look forward to building the future of this team and our city together."
Premium seat holders will have a host of benefits at the new stadium. Amenities include the possibility of purchasing tickets for other sports and entertainment events at the stadium. In addition, these seats have benefits such as VIP parking, access to numerous exclusive Club areas with LA-authentic dining experiences, as well as wider, cushioned seats and extraordinary sightlines.
For more information and to join the Rams Deposit list, please visit www.LASED.com.
ABOUT LA STADIUM AND ENTERTAINMENT DISTRICT
The Los Angeles Stadium and Entertainment District at Hollywood Park (LASED) is transforming the site of the former Hollywood Park Racetrack into to a year-round sports and entertainment destination — created for the enjoyment of people throughout Southern California, as well as visitors to the region.
The centerpiece of the 298-acre sports and entertainment district, the LA Stadium, provides a seating capacity of 70,000 and expandable up to 100,000. It includes 260 luxury suites, more than 13,000 premium seats, and almost three million square feet of usable space. The project will also consist of a 6,000-seat performance venue located under the same roof canopy as the stadium.
LA stadium will be the home field for the Rams and Chargers starting in 2020. It will host year-round sports and entertainment events and has already secured Super Bowl LVI in February 2022, the College Football National Championship game in 2023 and the Opening & Closing Ceremonies of the 2028 Summer Olympic Games.
Adjacent to the stadium and performance venue, the project anticipates more than 1.5 million square feet of retail and office space, 1,500 residences, a hotel and more than 20 acres of parks. The long-term plans offer the possibility of developing additional phases over time.