At NFL Mascot Meetings in Atlanta, Los Angeles Rams mascot Rampage was awarded the NFL "Anchor in the Community Award." The prestigious award recognizes the NFL mascot who best exemplifies community service and impact. Similar to the Walter Payton Man of the Year honor for a player, the "Anchor in the Community" is one of the highest honors an NFL mascot can receive. The "Anchor in the Community" award considers several factors from yearly appearance count to efforts to create positive impact.
"Although Rampage doesn't do what he does for the accolades, it's awesome to see him recognized with such a significant award," said Molly Higgins, Executive Vice President of Community Impact and Engagement. "Rampage is one of our greatest ambassadors who always delivers on our mission of impacting lives and creating memories. From gameday to appearances in the community, we believe Rampage is the best mascot in sports."
When Rampage is not dominating the peewees in the annual Mascot vs. Kids game at SoFi Stadium, he continues to put up impressive numbers.
Over the past three seasons, Rampage has averaged more than 615 appearances annually, surpassing mascot programs across the NFL, MLB, NBA, NHL, and MLS. In total, Rampage made 1,855 appearances during that period, averaging 618 appearances per year—placing him among the most impactful mascot programs in sports. Additionally, Rampage has made a significant impact off the field, helping boost the Rams Readers Fall Reading Challenge from 313,000 minutes to over two million minutes of reading among participating students.
"The responsibility to serve this community has been one of my greatest honors," communicated Rampage. "Every school event, community service effort, and platform to initiate positive change is an opportunity for me to better understand the needs of our neighbors—and help make our community a better place for everyone."
In sports, numbers matter. And Rampage's numbers prove he is exactly what the award claims: an anchor. But his true power lies in the lives he touches—not just the stats he stacks. Whether visiting schools, community events, or hospital rooms, Rampage brings joy, hope, and a sense of connection to people of all ages.
That is especially true in one unforgettable moment. In the days leading up to the Rams Wild Card matchup against the Minnesota Vikings, a grandmother posted on X (formerly Twitter) about her three-year-old grandson, Elijah, who was battling cancer. Before heading to the stadium, Rampage made a detour—visiting Phoenix Children's Hospital to hug Elijah's family and wave to him from outside his hospital room. It was a simple gesture that created a lifelong memory for a family fighting an unthinkable battle.
So, who is behind the horns? Only one man is close enough to know the identity behind the double-horned royal and sol mascot. Alex Floch, who has handled the Rams mascot program since 2018, has a deep appreciation for not just who Rampage is, but what Rampage represents in the community.
"Seeing people light up when they see Rampage means the world," said Floch. "If Rampage can make at least one person smile, that is a job well done. The opportunity to change the trajectory of someone's day, week, month, or even year is one we take very seriously."
Rampage is not just a mascot—he is a movement. A figure who brings light to hospital rooms, energy to stadiums, and inspiration to classrooms. With Alex Floch behind the horns, Rampage has become a true anchor, not only for the Rams but for an entire community grounded in heart, hope, and the power of showing up.
To learn more about the Rams and Rampages community efforts, please visit www.therams.com/community.
