This year, 50 Los Angeles Rams players and coaches will bring awareness to off-the-field causes and nonprofit organizations they are most passionate about as part of the NFL's My Cause My Cleats campaign when the team hosts the Tampa Bay Buccaneers on Sunday, November 23 at SoFi Stadium. The Rams' My Cause My Cleats efforts are in partnership with Novartis, an innovative medicines company and the official pharmaceutical partner of the team. Novartis has partnered with the Rams on the My Cause My Cleats initiative to encourage fans to take a proactive approach to health, starting with talking to their doctors about routine screenings.
In its 10th season of impact, My Cause My Cleats serves as an opportunity to highlight the collective influence the NFL family has in communities across the world, while uplifting player voices driving meaningful change. This season, more than 1,800 participants— players, coaches, Legends and staff— are highlighting relevant issues and nonprofit organizations on their cleats during games in Week 12 and 13 of the season.
Below are the Rams players and coaches participating in this year's My Cause My Cleats campaign, and the causes/organizations they support:
| Player | Cause/ Organization | Description |
|---|---|---|
| Davante Adams | The ALS Association | The ALS Association is an American nonprofit organization that funds global amyotrophic lateral sclerosis (ALS) research, provides care services and programs to people affected by ALS through its nationwide network of clinical care centers, and works with ALS advocates around the country for state and federal policies that serve people living with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease. |
| Davis Allen | Tunnel to Towers Foundation | Tunnel to Towers Foundation (Fallen First Responder and Gold Star Family Home Programs) honors and supports United States Military and first responders. The Gold Star Family Home Program provides a mortgage-free home to surviving spouses and the Fallen First Responder Home Program aims to pay off the mortgages of fallen law enforcement officers and firefighters who lose their lives in the line of duty, or to 9/11 related illness, and leave behind young children. |
| Tutu Atwell | Cedars-Sinai Sharon Osbourne Colon Cancer Foundation | The Sharon Osbourne Colon Cancer Program works closely with colon cancer experts and specialists at Cedars-Sinai to provide the community with access to effective, research-based and compassionate treatments and care. |
| Steve Avila | Santa Monica Animal Shelter Foundation | The Santa Monica Animal Shelter Foundation was formed by the City of Santa Monica in association with the Santa Monica Police Department. It aims to promote adoption, raise funds, and support the Santa Monica Animal Shelter. |
| Blake Corum | Alzheimer's Association California Southland Chapter | The California Southland Chapter of the Alzheimer's Association is dedicated to supporting individuals and families affected by Alzheimer's and other dementias throughout Southern California. With offices in Los Angeles, Bakersfield, Coachella Valley, and the Inland Empire, the chapter is deeply rooted in the community and committed to providing hope, education, and resources to those facing the challenges of Alzheimer's. |
| Kam Curl | The RightWay Foundation | The RightWay Foundation provides foster youth who are aging out of the foster care system with the resources they need to thrive and build a better tomorrow, grounded in mental health, launched by supportive housing, and solidified through employment and community. |
| Tyler Davis | The Kids Mental Health Foundation | The Kids Mental Health Foundation is a nonprofit providing free resources to empower grown-ups with the skills to help children's mental health. The Kids Mental Health Foundation is the leading organization promoting mental health for children in the United States. |
| Justin Dedich | Five Acres | Five Acres is a nonprofit organization that has been supporting children and families since 1888. The organization partners with families across Southern California to create a safe and healthy environment for children by offering a full range of behavioral health services and comprehensive inpatient care. |
| Shaun Dolac | Mental Health America | MHA (Mental Health America) is a leading national nonprofit organization dedicated to promoting mental health, well-being, and prevention across the United States. Founded in 1908, MHA focuses on closing the mental health equity gap and increasing awareness and understanding of mental health issues. |
| Kevin Dotson | Good Sports | Good Sports is dedicated to driving equitable access to youth sports and physical activity by supporting children in high-need communities to achieve their greatest potential. The organization focuses on providing new equipment, apparel, and footwear to youth organizations in high-need communities across the country. |
| Cobie Durant | St. Jude Children's Research Hospital | St. Jude Children's Research Hospital is a leading pediatric hospital and health care charity in the United States, specializing in the treatment of children with cancer and other catastrophic diseases. St. Jude is a nonprofit organization, using donations to help kids. |
| Ethan Evans & Ty Hamilton | JAFA | The Japan American Football Association (JAFA) is the governing body of gridiron football in Japan, overseeing middle school, high school, collegiate, club, and corporate teams. Founded in 1934, JAFA consists of approximately 390 teams across three leagues and manages Japan’s national American football teams. |
| Terrance Ferguson | Alliance for Children's Rights | The Alliance for Children's Rights is a nonprofit organization dedicated to protecting the rights of impoverished, abused, and neglected children in Los Angeles County. They provide legal services, advocacy, and support to ensure children have safe, stable homes, healthcare, and the education they need to thrive. The Alliance is also involved in policy reform to address systemic issues impacting children and families in the child welfare system. |
| Braden Fiske | Boys & Girls Club - Boys & Girls Club of La Porte County | The organization was founded in 1996 as Boys & Girls Club of Michigan City. Since then, they have been working to help the community’s young people reach their full potential as productive, caring, and responsible citizens. |
| Emmanuel Forbes Jr. | BEAM: Black Emotional and Mental Health Collective | BEAM is a national nonprofit organization dedicated to removing barriers to mental and emotional health within Black communities. BEAM's mission is to remove the barriers that Black people experience getting access to or staying connected with emotional health care and healing through education, training, advocacy, and the creative arts. |
| Jimmy Garoppolo | Oceana Foundation | The foundation is the largest international advocacy organization dedicated solely to ocean conservation. Founded in 2001 by a group of leading foundations, including The Pew Charitable Trusts, Oceana focuses on winning policy victories to protect and restore the world's oceans. Oceana's mission includes combating overfishing, reducing plastic pollution, and advocating sustainable fishing practices to ensure a healthy ocean for future generations. |
| Running Backs Coach Ron Gould, Jarquez Hunter & Kyren Williams | axeALS | The Rams running backs led by running backs coach Ron Gould will represent axeALS in support of Gould’s former player, Eric Stevens, who is battling ALS. AxeALS was founded by Eric and his wife, Amanda Stevens, after Eric was diagnosed with ALS at 29 years old in 2019. During his 16-year tenure at the University of California at Berkeley, Gould coached Eric from 2008-2012. |
| Nick Hampton | True to the Vision | T2V is dedicated to creating meaningful opportunities, building community, and empowering the next generation to dream big and stay true to their purpose. |
| Rob Havenstein | Warrior Rising | Warrior Rising is a nonprofit organization dedicated to empowering U.S. military veterans and their immediate family members by providing them with opportunities to create sustainable businesses. |
| Tyler Higbee | Special Olympics Southern California | Special Olympics Southern California offers 12 sports across four seasons, serving nearly 25,000 athletes in community and school-based programs in 11 counties. It also offers opportunities for athletes to improve their overall health and wellness, gain leadership skills, and much more. |
| Tanner Ingle & Byron Young | Breast Cancer Angels | Breast Cancer Angels is a local non-profit organization dedicated to providing financial assistance to individuals undergoing breast cancer treatment. |
| Desjuan Johnson | Team IMPACT | Team IMPACT’s unique multiyear program matches children facing serious illness and disability with college athletic teams across the country. The mission is to guide children and teams alike in a mutually beneficial relationship of belonging, empowerment, and resilience. |
| Joshua Karty | Little Pink Houses of Hope | Little Pink Houses of Hope empowers breast cancer patients and families to live each day to the fullest, with direction, purpose, and hope for the cancer journey. They accomplish this through free, week-long vacation retreats. |
| Kamren Kinchens | Charms for Life | Charms for Life is a nonprofit based in Miami, Florida where Kinchens grew up. The organization is spearheaded by his grandmother, Carol. They have hosted community toy drives, an annual youth football clinic, food distributions, and provided school supplies at Kinchens elementary school, Henry Mack Elementary School. |
| Quentin Lake | Sickle Cell Disease Foundation | Founded in 1957, the Sickle Cell Disease Foundation addresses the needs of individuals with sickle cell disease and their families by emphasizing educational and support programs and services that meet the physical, psychosocial and economic needs of their clients. |
| Cam Lampkin | The Hidden Opponent | The Hidden Opponent is the leading non-profit organization for athlete mental health advocacy, education, and support. It provides accessible resources and unites a global community to empower athletes to prioritize their mental health and shatter the stigma within sports culture. |
| Konata Mumpfield | The AVA Group | The American Veterans Advocacy (AVA) Group is a nonprofit organization located in Southern Maryland that provides assistance to veterans and their families. Their mission focuses on military-to-civilian transition support services for veterans in the local area working with the Department of Defense (DoD) Transition Assistance Program (TAP) to provide seamless transition services. |
| Larrell Murchison | Never Without Foundation | The Never Without Foundation specializes in making communities safer environments for children. Founded by Murchinson, the non-profit provides school supplies and creates safer communities for children. |
| Puka Nacua | American Diabetes Association | The American Diabetes Association (ADA) is a nonprofit organization based in the United States that aims to educate the public about diabetes and support those affected by it. Founded in 1940, the ADA funds research to prevent, cure, and manage diabetes, and provides services and credible information to communities. |
| Colby Parkinson | Children's Hunger Fund | Children’s Hunger Fund's mission is to deliver hope to suffering children by equipping local churches for gospel-centered mercy ministry. |
| David Quessenberry | American Legion San Dieguito Post 416 | American Legion Post 416 is a veteran's service organization. It serves as a community hub for veterans, offering various services such as military-to-civilian transition assistance, home-front support, and community events. |
| Mark Redman | Patrick's Purpose Foundation | Patrick's Purpose Foundation commits to awarding scholarships to high school seniors attending a community college or trade school, donating books to elementary schools on social emotional learning, placing buddy benches at schools, and fostering open conversations within the community about mental health and wellness. |
| Troy Reeder | Andrew Mcdonough B+ Foundation | The Andrew McDonough B+ (Be Positive) Foundation honors the life of Andrew McDonough. Andrew battled leukemia, septic shock and complications of childhood cancer for 167 days before passing away on July 14, 2007, at the age of 14. Andrew’s B+ blood type became his family and friends’ motto throughout his fight against childhood cancer – to “Be Positive.” |
| Coleman Shelton | National Alliance on Mental Illness (NAMI) | NAMI stands for the National Alliance on Mental Illness, which is the largest grassroots mental health organization in the United States. It is dedicated to improving the lives of millions of Americans affected by mental illness through support, education, and advocacy. |
| Xavier Smith | Pancreatic Cancer Action Network (PanCAN) | The Pancreatic Cancer Action Network (PanCAN) is a United States charity that funds research, provides patient/caregiver support, conducts community outreach and advocates for increased federal research funding for those affected by pancreatic cancer. |
| Omar Speights | Project Fatherhood | Dr. Hershel Swinger created Project Fatherhood at Children’s Institute in 1996 to engage fathers in the care and upbringing of their children. Through support, parenting education and other services, fathers learn to be more loving, responsible parents and active participants in their children’s lives. |
| Matthew Stafford | MemorialCare Miller Children’s & Women’s Hospital | MemorialCare Miller Children's & Women's Hospital is a not-for-profit, pediatric teaching hospital located in Long Beach, California. The hospital also houses MemorialCare's women's services, offering maternity care across Southern California. |
| Kobie Turner | CHIRLA - The Coalition for Humane Immigrant Rights | CHIRLA was founded in 1986 to advance the human and civil rights of immigrants and refugees. CHIRLA has since become one of the largest and most effective advocates for immigrant rights, organizing, educating and defending immigrants and refugees in the streets, in the courts, and in the halls of power. |
| Jared Verse | Boys & Girls Club of Metro Los Angeles | Boys & Girls Clubs of Metro Los Angeles (BGCMLA) is a scalable and sustainable solution to reversing the opportunity crises facing some of the most vulnerable youth in marginalized neighborhoods of Los Angeles. Their mission is to create a safe space that empowers all Club members to Learn, Explore, Achieve, and Dream (L.E.A.D.). |
| Josh Wallace | Michigan Dyslexia Institute | The Michigan Dyslexia Institute (MDI) is a nonprofit organization dedicated to providing support, resources, and education for individuals with dyslexia since 1982. |
| Jordan Whittington | Single Moms Planet | Single Moms Planet is dedicated to uplifting under-resourced children by educating their mothers. The organization offers mentorship and coaching to help single mothers develop entrepreneurial skills and launch successful businesses. |
| Coaches/ Football Personnel | Causes/ orgnanization | Description |
|---|---|---|
| Chris Beake & Mike LaFleur | Coach Knapp Memorial Fund | Greg Knapp was a highly respected, American professional football coach in the National Football League. While he was bicycling in July 2021 he was hit by a distracted driver and tragically passed away at the age of 58. To honor Knapp’s legacy, The Coach Knapp Memorial Fund was started to educate drivers on the dangers of distracted driving, reduce the number of distracted driving related deaths, and promote distracted driving awareness reform. |
| Nate Scheelhaase | My Hand in Hand | My Hand in Hand seeks to build a community of one person, one family at a time. Their ongoing programs provide access to quality education, safe housing, and health care. The immersion trips encourage individuals to deepen their perspective and realize their potential impact locally, regionally, and globally. |
| Aubrey Pleasant | Project Fatherhood | Dr. Hershel Swinger created Project Fatherhood at Children’s Institute in 1996 to engage fathers in the care and upbringing of their children. Through support, parenting education and other services, fathers learn to be more loving, responsible parents and active participants in their children’s lives. |
| Aubrey Pleasant cont. | SHE IS HOPE LA | SHE IS HOPE LA is empowering single mothers and their families by providing housing, education, career development, and community support. They are committed to breaking the cycle of instability and guiding mothers from survival to success. |
| Joe Coniglio | CURE Childhood Cancer Research | CURE is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families. |
NFL players and teams revealed their customized cleats on Unboxing Day, which served as a league-wide unveiling. Photos and descriptions of all cleats or shoes for Rams players and coaches can be viewed at https://www.therams.com/mycausemycleats.
The Rams worked with Los Angeles-based artist Miguel ‘Miggz’ Montenegro as well as designers Joe Castro, Marcus Rivero and G & T Customs to customize cleats for select players and coaches who elected to participate in the campaign.
Following the My Cause My Cleats game, players can choose to donate their cleats by auctioning them on NFL Auction. 100% of the funds raised will be donated by the NFL Foundation to each player's selected charity. Fans may bid on these cleats throughout the season here.
To learn more about the causes being represented this year and ways fans can get involved in donating and engagement opportunities, please visit NFL.com/MyCauseMyCleats. Players have the opportunity to amplify their cause with Stand Together and returning for another year, Rayze will support player fundraising for their selected nonprofits.
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Novartis is proud to partner with the Los Angeles Rams on their My Cause My Cleats initiative. All causes and organizations featured were selected by the players, coaches and staff independently of Novartis, and Novartis is not partnered with the players, coaches, staff, causes and organizations featured in My Cause My Cleats content unless explicitly stated. For more information visit Novartis.com/NFL.
