Pizza Hut announced today that it has added the Los Angeles Rams to its roster of local team partnerships for the 2018 NFL season.
"Since their return to Los Angeles, Rams fans have ignited a new wave of excitement with NFL fans. We are proud to partner with the team and elevate the fan experience all season long," said Zipporah Allen, chief marketing officer, Pizza Hut.
Throughout the multi-year partnership, Pizza Hut will team up with the Rams to bring fans exciting new activations in the stadium and give fans watching the game from home the opportunity to win one-of-a-kind prizes every week through a new digital platform launching in September.
"As Los Angeles gets back to football, we're thrilled to partner with Pizza Hut to enhance the gameday experience for our fans," said Jamie Reigle, EVP, business operations, Los Angeles Rams. "We are proud Pizza Hut has chosen to amplify their NFL partnership with us and we look forward to working together to deliver creative ways to bring our fans closer to the Rams all year round."
Pizza Hut became the Official Pizza Sponsor of the NFL this past February. The multi-year agreement, connecting the brand with the NFL and its teams, players, events, partners, properties and experiences that capture the passion of football fans. The NFL partnership includes collective use of all 32 team marks and will be focused on enhancing the fans' at-home watching experience.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates over 16,700 restaurants in more than 100 countries.
With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has the only loyalty program, Hut Rewards, in the U.S. that offers points for every dollar spent on food online.
Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com. Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA®.
About the Los Angeles Rams
The Los Angeles Rams – Los Angeles' original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 30 of its members to the Pro Football Hall of Fame. In 2017, the Los Angeles Rams clinched the NFC West title and hosted the NFL's first Playoff game in Southern California in 30 years. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. The team currently hosts games at the Los Angeles Memorial Coliseum, with plans to move to a new world-class stadium at the Los Angeles Stadium and Entertainment District at Hollywood Park, currently under construction in Inglewood, California, for the 2020 NFL season. For more information visit www.therams.com and follow the Rams' social media channels.