For the first time, the Los Angeles Rams are bringing the 2026 NFL Draft to fans at Hollywood Park, adjacent to SoFi Stadium in Inglewood, Calif. This April, the Rams and Zillow are welcoming fans to their block for an immersive experience, retail pop-up and the Fan Fair, a family-friendly space featuring carnival-style rides and games.
To bring fans closer to the NFL Draft, for the first time the Rams will turn the third iteration of the Zillow Draft House* into a fan-facing experience, near the Hollywood Park location where the Rams will be drafting from. Opening April 16 and located near Cinépolis Inglewood, the Zillow Draft House will feature a branded living room where fans can feel what it's like to be drafted, a small-scale turf football field, and a special retail pop-up to purchase the latest Rams merchandise. This experience builds on Zillow's "Someday Starts Today" campaign, which, much like the NFL Draft, celebrates the moment dreaming becomes doing, whether you're finding your footing in the league or finding a new home.
The 2026 NFL Draft kicks off on Thursday, April 23 and to elevate the celebration around this huge moment in the NFL calendar, the Rams will also be hosting the Rams Block Party presented by Zillow at Hollywood Park where fans will be able to watch the NFL Draft live from The Court presented by Bud Light – there will be limited seating available. Attendees can also experience carnival-style rides and games at the Fan Fair and enjoy branded experiences on 'Main Street'. The Block Party will be open to fans on NFL Draft days, beginning April 23 and concluding April 25.
Tickets to the Fan Fair* at the Block Party, open on NFL Draft days (April 23 – 25), will be available for purchase beginning at 1PM on April 10. A $7 ticket will award participants entry and five tickets for rides or games, with additional tickets available for purchase inside the Fan Fair. One ticket provides access to one ride or game, with options including a Ferris wheel, super slide, inflatable obstacle course and classic carnival games like shoot the hoop, football toss, whack-a-mole, hi striker, water race and more. Proceeds will benefit the Rams Foundation. The Rams Foundation aims to inspire change with a focus on providing access and opportunity, driving equity and fighting for equality for all Angelenos.
In partnership with Zillow, the pop-up will transport fans through a branded living room space, and a gameday-inspired tunnel that will take them onto a replicated Rams field. The field will feature stations that represent iconic cities around Los Angeles. Before leaving the "Draft House", fans will visit the Corner Store, a Los Angeles-style mini-mart pop-up outfitted with Rams jerseys and new apparel available for purchase.
While at Hollywood Park, fans also can visit the Bud Light Draft Bar at the open-air restaurant and bar, The Meeting Spot, and additional Shops at Hollywood Park, including Cinépolis Luxury Cinemas, Cosm, Iconix Fitness, JD Sports, and Phenix Salon Suites.
Hours and Location of Zillow Draft House Experience
The experience can be accessed at this address: 1231 District Dr, Inglewood, CA 90305. Fan parking is available onsite in the PS3 structure, which can be accessed via Eastbound Century Blvd. and Doty St. Address for PS3 parking: 3951 W. Century Blvd, Inglewood, CA 90305. Fans will be subject to the standard parking process and rates on any other non-event day at Hollywood Park.
- April 16 – April 22: Open from noon – 7 p.m. (On April 17 the experience closes at 3 p.m. with retail open until 7 p.m., April 20 & 21 only the store is open, the experience is closed for private events)
The April 23-25 times are inclusive of the Fan Fair located next to Cosm at Hollywood Park.
- April 23 – April 24: Open 3–9 p.m. for Days 1 and 2 of the NFL Draft
- April 25: Noon – 6 p.m. (The store will be open until 8 p.m. on April 25)
*The Zillow Draft House Experience is free to participate with no ticket needed. Waivers will be required to participate in the Fan Fair and Zillow Draft House Experience.
