Kevin Demoff is in his 11th year as Chief Operating Officer with the Rams. In this capacity, Demoff serves as the team’s top front office executive and liaison to owner and chairman, Stan Kroenke, on all organizational matters.
After serving on the working group that helped Kroenke return the Rams – Los Angeles’ original professional sports team – home to L.A., Demoff is now playing a significant role in delivering on Kroenke’s vision to design and construct the 298-acre sports and entertainment district in Inglewood that will serve as the future home of the Rams. The campus will include a 70,240 seat stadium, performance venue, retail district and office complex and is currently the largest entitled real-estate project in Southern California.
Since the Rams returned home to Los Angeles in 2016 – the team’s 50th season in Los Angeles after calling the region home from 1946-1994 – the Rams are committed to being a key contributor to the betterment of the Los Angeles community.
Immediately on the heels of the National Football League’s historic return to Los Angeles, Demoff and the Rams helped lead a regional effort to bring the Super Bowl to the new L.A. Stadium and Entertainment District at Hollywood Park. In addition to being the most-watched sporting event in the world, Super Bowl LVI, which will be played in 2022, will attract tens of thousands of people to the Los Angeles region and generate hundreds of millions of dollars for local hotels, restaurants, shops and other businesses. Super Bowl LVI is projected to be Los Angeles’ largest tourism event since the 1984 Olympics.
The Hollywood Park development is expected to generate hundreds of millions in new annual economic activity across the region. There are up to 3,000 construction workers on-site daily, with Inglewood residents given priority placement, and more than 10 million worker hours have been completed to-date since construction began. Once completed and fully operating, the stadium and retail components are expected to generate thousands of additional jobs with long-term regional benefits.
In order to further create job opportunities for members of the local community, a 15 percent Inglewood resident apprenticeship goal for construction has been established to help workers develop professional and trade skills. As of June 2019, more than 1,200 craft positions have been filled locally, over 80 Minority and Disadvantaged Businesses had received more than $555 million in construction contracts and local area residents have received more than $58 million in wages.
Demoff and the Rams have also joined forces with the LA24 Olympic Bid Committee, chaired by Casey Wasserman, to help deliver the 2028 Olympic and Paralympic Games to Los Angeles. In addition, L.A. Stadium and Entertainment District will host the College Football Playoff final in 2023.
Since joining the Rams in 2009, Demoff has been responsible for re-organizing the club’s business efforts with a focus on delivering a better overall experience for Rams’ fans and increasing the club’s presence in the community. As part of his vision, Demoff spearheaded the organization’s efforts to become one of the strongest philanthropic partners in professional sports. That focus has led the team to receive numerous awards for their charitable efforts as they continue to become part of the fabric of the greater Los Angeles region.
In the wake of unimaginable tragedy that struck the Southern California region in 2018, the Rams hosted the Kansas City Chiefs at the LA Memorial Coliseum on November 19 for a game that currently stands as the highest scoring Monday Night Football game ever and will be remembered for bringing LA Together. After a mass shooting and wildfires affected and displaced thousands of residents in the Southern California region, the Los Angeles Rams stood in solidarity with Angelenos to honor and pay tribute to affected individuals, their families and first responders who worked tirelessly to keep the region safe. Under Demoff’s leadership, the Rams wrapped their arms around the community in a number of ways including giving away thousands of game tickets to those affected by the tragedies and honoring victims and the community through in-game elements including the National Anthem, coin toss and torch lighting. The Rams partnered with CBS 2 and United Way of Greater Los Angeles on a telethon that raised more than $2.1 million benefiting the relief efforts, and in addition more than $250,000 was raised for a variety of charities supporting the relief efforts through in-game 50/50 raffles, jersey auctions, player ticket donations tied to the game.
Reinforcing the Rams’ commitment to the Los Angeles community, Demoff serves on the boards of the United Way of Greater Los Angeles, Los Angeles Sports and Entertainment Commission and Los Angeles Sports Council. Since June of 2017, Demoff has served as the chair of United Way of Greater Los Angeles’ annual campaign which helps United Way transform lives and communities by creating pathways out of poverty for the most vulnerable residents through education, housing and financial stability. In May 2019, the Rams teamed up with United Way of Greater Los Angeles for the 12th Annual HomeWalk, a 5K family run/walk to raise public awareness and funds to end homelessness. Through this partnership, the two organizations worked collaboratively to create an unforgettable experience for runners, walkers, fans and fundraisers of all ages. This year, Rams players Aaron Donald, Andrew Whitworth, Johnny Hekker, Tyler Higbee and the entire rookie class joined Coach McVay, Demoff and approximately10,000 community members to end homelessness. The event raised more than $1.1 million for housing solutions.
Demoff is also part of the American Cancer Society’s CEOs Against Cancer, which is a partnership of the world’s leading CEOs and the American Cancer Society dedicated to eliminating unnecessary deaths and suffering from cancer.
One of the hallmarks of the Rams’ community outreach efforts is the team’s Staff Day of Service program. Introduced by Demoff in 2009, each month the team’s front office staff takes time out of the office to volunteer with local non-profits. Since the project’s inception, the Rams’ staff has provided more than 15,000 hours of community service. Since returning home to Los Angeles, the Rams have provided more than 5,500 hours of community service and impacted more than 35 non-profits and over 55 schools through this program alone.
The cornerstone volunteer effort of the Staff Day of Service program is the team’s annual community improvement project that includes staff, players and cheerleaders uniting to assist a local non-profit, school or community in need. Over the past 3 years, the Rams funded and built new playgrounds for Woodworth Elementary School in Inglewood (2016), Figueroa Street Elementary in Watts (2017), Twentieth Street elementary school in Downtown LA (2018) and most recently at Belvedere Elementary School in East LA (2019).
Demoff was recognized by the Sports Business Journal as one of its “Forty under 40” class members of 2016 and in 2010 he was named one of the “NFL’s 10 Future Power Brokers” by Sports Illustrated.
Prior to joining the Rams, Demoff spent the previous four seasons (2005-08) with the Tampa Bay Buccaneers, where he served as a consultant before being named Senior Assistant in 2006. In this capacity, Demoff assisted General Manager Bruce Allen in contract negotiations, salary cap management, strategic planning and both college and pro scouting. During his tenure with the Buccaneers, the team captured NFC South titles in 2005 and 2007 while posting a winning record in three of his four seasons.
From 2001-04, Demoff served as Director of Football Operations for the Los Angeles Avengers of the Arena Football League. Demoff helped direct the team to its first-ever playoff berth and in his final three seasons with the club, the Avengers posted a record of 28-18, third-best in the Arena Football League, qualifying for the playoffs in each of those seasons.
Born and raised in Los Angeles, Calif., Demoff received a bachelors’ degree in history from Dartmouth College in 1999 and a Masters in Business Administration from the Tuck School of Business at Dartmouth in 2006.
Kevin and Jennifer have two children – a daughter, Claire and a son, Owen.