Kevin Demoff is in his 15th year as President of the the Rams. In this capacity, Demoff serves as the team's top front office executive and liaison to owner and chairman, Stan Kroenke, on all organizational matters.
After serving on the working group that helped Kroenke return the Rams – Los Angeles' original professional sports team – home to L.A., Demoff continues to play a significant role in delivering on Kroenke's vision to design and construct Hollywood Park, the 298- acre sports and entertainment district in Inglewood that features SoFi Stadium, the home of the Rams.
Beyond the stadium, the campus includes the 6,000-seat YouTube Theater, an office complex that is the home of the NFL's West Coast headquarters, a retail district that is under development, and is currently the largest entitled real-estate project in Southern California.
Demoff works closely with General Manager Les Snead and Head Coach Sean McVay and was instrumental in delivering on Kroenke's promise of bringing a Super Bowl Championship to Los Angeles, with the Rams making history and topping the Cincinnati Bengals 23-20 at SoFi Stadium.
Not only were the 2021 Rams only the second team in 56 years to play in (and win) the Super Bowl in their home stadium, but the they were the first team in NFL history to host the AFC or NFC Championship in the same stadium where the Super Bowl would also be played.
Bringing Super Bowl LVI and LA28 Oympics to Los Angeles Immediately on the heels of the National Football League's historic return to Los Angeles in 2016, Demoff and the Rams helped lead a regional effort to bring the Super Bowl to SoFi Stadium and Hollywood Park.
Micronomics projected in 2021 that Super Bowl LVI would have an economic impact up to $477 million across the greater Los Angeles region.
Demoff and the Rams have also joined forces with the LA24 Olympic Bid Committee to help deliver the 2028 Olympic and Paralympic Games to Los Angeles.
In addition, SoFi Stadium hosted the College Football Playoff final and Wrestlemania earlier this year.
Beyond the impact of the Super Bowl and other major events that are now hosted in LA and Inglewood, the Hollywood Park development is expected to generate hundreds of millions in new annual economic activity across the region.
During construction, there were upwards of 3,500 construction workers on-site daily, with Inglewood residents given priority placement, and more than 17,000 workers stepped on the stadium site since it broke ground in November 2016. In order to further create job opportunities for members of the local community, a 15 percent Inglewood resident apprenticeship goal for construction was established to help workers develop professional and trade skills. During construction, over 95 Minority and Disadvantaged Businesses had received more than $754 million in construction contracts and local area residents earned more than $129 million in wages.
In addition, in partnership with the Anti-Recidivism Coalition (ARC) and 2nd Call, more than 100 union workers who were previously incarcerated found employment opportunities during the construction of SoFi Stadium. Once fully operating, the stadium and retail components together are expected to generate thousands of additional jobs with long-term regional benefits.
A Leader in Diversity and Inclusion
In Demoff's tenure with the Rams, he has shaped the club's business efforts with a focus on delivering a best-in-class experience for fans and partners, building a team that reflects Los Angeles, and increasing the club's presence in the community.
With a strong commitment to diversity, equity and inclusion, Demoff has intentionally built one of the most diverse front offices in sports. The Rams rank in the top quartile of all NFL teams in terms of racial and gender diversity across the organization.
As a result, Demoff was awarded the Daniel M. Rooney Lifetime Achievement Award from the Fritz Pollard Alliance in 2023 and was named one of Sports Business Journal's 2023 ALL-IN Leaders in Diversity, Equity and Inclusion.
The San Fernando Valley Business Journal also recognized the Rams with a 2022 Diversity, Equity and Inclusion Award and the LA Chamber of Commerce honored Demoff with the Distinguished Business Leader Award.
Looking to expand that commitment beyond Los Angeles, Demoff helped found the Black Sports Business Symposium, which aims to create new opportunities for diverse professionals in the world of sports and to increase Black representation in the industry. He also regularly supports programs aimed at increasing diversity across the NFL, including the Ozzie Newsome General Manager Forum and Quarterback Coaching Summit.
Demoff's commitment to DEI also extends to the team's community efforts which are largely focused on providing access and opportunity for young people from Black and Brown communities in Los Angeles. Each year, the Rams partner with LA Promise Fund to provide paid internships to deserving students from Los Angeles public high schools and expose them to career opportunities in professional sports.
The Rams also became the first team in professional sports to partner on a corporate residency program with College Track, whose mission is to support students with limited resources to chart their course to and through college. The Rams have created a season-long mentorship program, Pathways to Success, which pairs minority students with Rams front office members and provides a variety of professional workshops and job shadowing opportunities.
In 2021, the team created the Kenny Washington Memorial Scholarship to provide up to four years of financial support for 13 students from under-resourced communities who are among the first in their families to pursue post-secondary education. The scholarship, introduced in honor of the 75th anniversary of Washington becoming the first Black player signed by an NFL team in the modern era, also includes advisement support from Fulfillment Fund, an educational non-profit partner of the Rams.
Making an Impact on the Los Angeles Community
Demoff has spearheaded the organization's efforts to become one of the strongest philanthropic partners in professional sports. That focus has led the team to receive numerous awards for their charitable efforts as they continue to become part of the fabric of the greater Los Angeles region.
Under Demoff's guidance, the Rams have focused on addressing education inequities, food insecurity, homelessness, community-police relations and youth justice.
Community pillars for the organization are the Watts Rams and North East Lincoln Rams youth football teams, which are coached by officers from the Los Angeles Police Department. The Los Angeles Rams formally adopted the Watts Rams in 2019 and the North East Lincoln Rams in 2022 to use the game of football to help bridge the gap between law enforcement and communities of color. The team also worked with Inglewood Parks and Recreation to rename their youth flag football league the Inglewood Rams. Each of the 24 teams in the Inglewood Rams flag football league is named after a current Rams player with Inglewood police officers serving as coaches and mentors.
Demoff also serves on the executive board of the United Way of Greater Los Angeles, and since 2017 he has served as the chair of its annual campaign which helps United Way transform lives and communities by creating pathways out of poverty for the most vulnerable residents through education, housing and financial stability. Each year, the Rams team up with United Way of Greater Los Angeles to host a 5K family run/walk to raise public awareness and funds to end homelessness. The event, which was renamed Walk United LA in 2021, aims to rally the community to help provide housing, education and opportunity for all. Demoff led the effort to bring WalkUnited LA to SoFi Stadium in 2021. Since 2019, the event has raised more than $2.5 million and the Rams and United Way will host the 2023 Walk United LA at SoFi Stadium again this year as part of United Way's Centennial.
In addition to these efforts, the Rams annually host the Taste of the Rams event, which raises money to address the food insecurity of 1 in 5 Angelenos. Introduced in 2016, the event has raised more than $1,000,000 for LA Regional Food Bank and has allowed them to provide more than 3.1 million meals to Angelenos in need.
Demoff also joined the board of City Year Los Angeles, an organization that mobilizes AmeriCorps members for a year of full-time service in underserved communities to serve as tutors, mentors and role models for students to help them graduate high school, college and become career-ready young professionals.
Spearheading Crisis Relief and Recovery Efforts
When the COVID-19 pandemic hit the country in March 2020, the Rams partnered with KABC on a "Te'LA'thon for Los Angeles," which raised $2.2 million to benefit both LA Regional Food Bank and United Way of Greater Los Angeles to help those affected by COVID-19.
The organization also made a commitment to fund monthly mobile food distributions in Black and Brown communities including two mobile distributions at SoFi Stadium that provided more than 7,000 families with nutritious food.
In March of 2021, Demoff teamed with former Los Angeles Unified School District Superintendent Austin Beutner and the Rams official health partner, Cedars-Sinai, to make Hollywood Park a vaccination site for LAUSD teachers and staff. In two months, approximately 17,000 vaccines were administered to help reopen schools in the safest way possible.
In the wake of unimaginable tragedy that struck the Southern California region in 2018, the Rams hosted the Kansas City Chiefs at the LA Memorial Coliseum for a game that currently stands as the highest scoring Monday Night Football game ever and will be remembered for bringing LA Together. After a mass shooting and wildfires affected and displaced thousands of residents in the Southern California region, the Rams stood in solidarity with Angelenos to honor and pay tribute to affected individuals, their families and first responders who worked tirelessly to keep the region safe. Under Demoff's leadership, the Rams wrapped their arms around the community in a number of ways including giving away thousands of game tickets to those affected by the tragedies and honoring victims and the community through in-game elements. The Rams partnered with CBS-2 and United Way of Greater Los Angeles on a telethon that raised more than $2.1 million benefiting the relief efforts, and in addition more than $250,000 was raised for a variety of charities supporting the relief efforts through in-game 50/50 raffles, jersey auctions and player ticket donations tied to the game.
The Rams have received multiple accolades recognizing their impact on the greater Los Angeles region. Just in the past year, the Salvation Army recognized the team with their annual Humanitarian Award and the Los Angeles Business Journal recognized them with the "Business Angel of the Year" award as part of their 2022 Nonprofit and Corporate Citizenship Awards. Additionally, the LA Chamber of Commerce honored the organization with the Distinguished Business Leader Award and the Valley Industry & Commerce Association (VICA) inducted the Rams into the 2022 San Fernando Valley Business Hall of Fame.
Reinforcing the Rams' commitment to the Los Angeles community, Demoff was selected to sit on the Los Angeles Area Chamber of Commerce's CEO Council. He also serves on multiple boards including the LA Coalition for the Economy & Jobs, the Los Angeles Sports Council, and the Los Angeles Sports and Entertainment Commission, as well as its philanthropic initiative, ChampionLA.
Additionally, Demoff is part of the American Cancer Society's CEOs Against Cancer, which is a partnership of the world's leading CEOs and the American Cancer Society dedicated to eliminating unnecessary deaths and suffering from cancer. He also serves as the Co-Chair of The Los Angeles Coalition for the Economy & Jobs, an independent, bipartisan membership organization established to bring together leaders from the region's business, labor, academic and nonprofit communities to advance sound policy initiatives that will help grow the economy and create quality jobs throughout the L.A. region.
Last March, Demoff was awarded Executive of the Year for the 2023 LA Sports Awards. Los Angeles Business Journal also recognized Demoff for five consecutive years on its annual LA500 list, honoring the most influential leaders and executives in Los Angeles. In 2016, he was recognized by the Sports Business Journal as one of its "Forty under 40" class members and in 2010 he was named one of the "NFL's 10 Future Power Brokers" by Sports Illustrated.
Prior to joining the Rams, Demoff spent four seasons with the Tampa Bay Buccaneers (2005-08), where he served as a consultant before being named Senior Assistant in 2006. In this capacity, Demoff assisted General Manager Bruce Allen in contract negotiations, salary cap management, strategic planning and both college and pro scouting. During his tenure with the Buccaneers, the team captured NFC South titles in 2005 and 2007 while posting a winning record in three of his four seasons.
From 2001-04, Demoff served as Director of Football Operations for the Los Angeles Avengers of the Arena Football League. He helped direct the team to its first-ever playoff berth and in his final three seasons with the club, the Avengers posted a record of 28-18, third-best in the Arena Football League, qualifying for the playoffs in each of those seasons.
Born and raised in Los Angeles, Calif., Demoff received a bachelors' degree in history from Dartmouth College in 1999 and a Masters in Business Administration from the Tuck School of Business at Dartmouth in 2006, where he serves on the MBA Leadership Council.
Kevin resides in Los Angeles with his children Claire and Owen and his wife, Jennifer.
