Rams Black History Month | Los Angeles Rams - therams.com
Setting the Standard is a tribute to excellence that has always defined Los Angeles. Long before greatness had a name, the Fearsome Foursome—Deacon Jones, Merlin Olsen, Rosey Grier, and Lamar Lundy—showed the world what it looks like to lead with confidence, creativity, and conviction. They didn't follow the game—they changed it, proving that greatness isn't given, it's claimed. This Black History Month, we honor the legacy they built and the standard they set—one that lives on in the city, in the culture, and in every generation bold enough to define greatness for themselves.
Meet the Artist
Michael Fletcher
Designing a Visual Bridge Between Legacy and the FutureÂ
For the Setting the Standard Black History Month campaign, the Los Angeles Rams partnered with multidisciplinary designer and creative director Michael Fletcher, whose work lives at the intersection of culture, sport, and storytelling. Known for collaborations with brands and artists including Nike, the Dallas Mavericks, Travis Scott, A$AP Rocky, Foot Locker, Adidas, and professional athletes across the NFL and NBA, Fletcher approaches design as a way to translate history into something present, lived, and forward-looking.
