Setting the Standard is a tribute to excellence that has always defined Los Angeles. Long before greatness had a name, the Fearsome Foursome—Deacon Jones, Merlin Olsen, Rosey Grier, and Lamar Lundy—showed the world what it looks like to lead with confidence, creativity, and conviction. They didn't follow the game—they changed it, proving that greatness isn't given, it's claimed. This Black History Month, we honor the legacy they built and the standard they set—one that lives on in the city, in the culture, and in every generation bold enough to define greatness for themselves.