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"This is a 2013 staff photo of Kevin Demoff"

Kevin Demoff

Chief Operating Officer

Biography

Kevin Demoff is in his 13th year as Chief Operating Officer with the Rams. In this capacity, Demoff serves as the team's top front office executive and liaison to owner and chairman, Stan Kroenke, on all organizational matters.

After serving on the working group that helped Kroenke return the Rams – Los Angeles' original professional sports team – home to L.A., Demoff is now playing a significant role in delivering on Kroenke's vision to design and construct Hollywood Park, the 298- acre sports and entertainment district in Inglewood that features SoFi Stadium, the home of the Rams. Beyond the stadium, the campus includes the 6,000-seat YouTube Theater, an office complex that is the home of the NFL's West Coast headquarters, a retail district that is under development, and is currently the largest entitled real-estate project in Southern California. Since the Rams returned home to Los Angeles in 2016 – the team's 50th season in Los Angeles after calling the region home from 1946-1994 – the Rams are committed to being a key contributor to the betterment of the Los Angeles community.

Immediately on the heels of the National Football League's historic return to Los Angeles, Demoff and the Rams helped lead a regional effort to bring the Super Bowl to the new SoFi Stadium and Hollywood Park. In addition to being the mostwatched sporting event in the world, Super Bowl LVI, which will be played in 2022, will attract tens of thousands of people to the Los Angeles region and generate hundreds of millions of dollars for local hotels, restaurants, shops and other businesses. Super Bowl LVI is projected to be Los Angeles' largest tourism event since the 1984 Olympics.

The Hollywood Park development is expected to generate hundreds of millions in new annual economic activity across the region. During construction, there were upwards of 3,500 construction workers on-site daily, with Inglewood residents given priority placement, and more than 17,000 workers stepped site on the stadium site since it broke ground in November 2016. Once fully operating, the stadium and retail components together are expected to generate thousands of additional jobs with longterm regional benefits.

In order to further create job opportunities for members of the local community, a 15 percent Inglewood resident apprenticeship goal for construction was established to help workers develop professional and trade skills. During construction, over 95 Minority and Disadvantaged Businesses had received more than $754 million in construction contracts and local area residents earned more than $129 million in wages. In addition, in partnership with the Anti-Recidivism Coalition (ARC) and 2nd Call, more than 100 union workers who were previously incarcerated found employment opportunities during the construction of SoFi Stadium.

Demoff and the Rams have also joined forces with the LA24 Olympic Bid Committee, chaired by Casey Wasserman, to help deliver the 2028 Olympic and Paralympic Games to Los Angeles. In addition, SoFi Stadium will host the College Football Playoff final in 2023.

Since joining the Rams in 2009, Demoff has been responsible for re-organizing the club's business efforts with a focus on delivering a better overall experience for Rams' fans, building a team that reflects Los Angeles, and increasing the club's presence in the community. Demoff spearheaded the organization's efforts to become one of the strongest philanthropic partners in professional sports. That focus has led the team to receive numerous awards for their charitable efforts as they continue to become part of the fabric of the greater Los Angeles region.

Social justice has long been at the heart of the Rams community outreach efforts as the team focuses on addressing education inequities, food insecurity, homelessness, community-police relations and youth justice – all injustices that unfairly burden the Black and Brown communities and prevent advancement. Since 2017, the Rams have funded a City Year team to support students at Grape Street Elementary in Watts and Crozier Middle School in Inglewood. City Year is a national organization that mobilizes AmeriCorps members for a year of full-time service in underserved communities to serve as tutors, mentors and role models for students to help them graduate high school, college and become career-ready young professionals. Inspired by City Year's mission, Demoff joined the board in 2020.

Demoff also serves on the board of the United Way of Greater Los Angeles, and since 2017 he has served as the chair of its annual campaign which helps United Way transform lives and communities by creating pathways out of poverty for the most vulnerable residents through education, housing and financial stability. In May of 2019, the Rams teamed up with United Way of Greater Los Angeles for the 12th Annual HomeWalk, a 5K family run/walk to raise public awareness and funds to end homelessness. Through this partnership, the two organizations worked collaboratively to create an unforgettable experience for runners, walkers, fans and fundraisers of all ages. Rams players Aaron Donald, Andrew Whitworth, Johnny Hekker, Tyler Higbee and the entire rookie class joined Coach McVay, Demoff and approximately 10,000 community members to end homelessness. The event raised more than $1.1 million for housing solutions. After a virtual HomeWalk in 2020, Demoff is helping to bring the event to SoFi Stadium in November of 2021. The event, which is being renamed Walk United LA, will rally the community around providing housing, education and opportunity for all.

Another passion project of Demoff is the Watts Rams youth football team which is coached by officers from the Los Angeles Police Department. The Rams adopted the program in the 2019 to use the game of football to help bridge the gap between law enforcement and communities of color and then worked with Inglewood Parks and Recreation to rename their youth flag football league, the Inglewood Rams. Each of the 22 teams within the Inglewood Rams flag football league is named after a current Rams player with Inglewood police officers serving as coaches and mentors.

One of the hallmarks of the Rams' community outreach efforts is the team's Staff Day of Service program. Introduced by Demoff in 2009, each month the team's front office staff takes time out of the office to volunteer with local non-profits. Since the project's inception, the Rams' staff has provided more than 18,000 hours of community service. Since returning home to Los Angeles, the Rams have provided more than 9,700 hours of community service and impacted 153 local non-profits and 193 schools through this program alone.

When the COVID-19 pandemic hit the country in March 2020, the Rams partnered with KABC on a "Te'LA'thon for Los Angeles," which raised $2.2 million to benefit both LA Regional Food Bank and United Way of Greater Los Angeles to help those affected by COVID-19. The organization also made a commitment to fund monthly mobile food distributions in Black and Brown communities including two mobile distributions at SoFi Stadium that provided more than 7,000 families with nutritious food. In addition to these efforts, the Rams annually host the Taste of the Rams event to raise money to address the food insecurity of 1 in 5 Angelenos. Introduced in 2016, the event has raised roughly $650,000 for LA Regional Food Bank and allowed them to provide more than 2.5 million meals to Angelenos in need.

In March of 2021, Demoff teamed with Los Angeles Unified School District Superintendent Austin Beutner and the Rams official health partner, Cedars-Sinai, to make Hollywood Park a vaccination site for LAUSD teachers and staff. In two months, approximately 17,000 vaccines were administered in an effort to help reopen schools in the safest way possible.

In the wake of unimaginable tragedy that struck the Southern California region in 2018, the Rams hosted the Kansas City Chiefs at the LA Memorial Coliseum on November 19 for a game that currently stands as the highest scoring Monday Night Football game ever and will be remembered for bringing LA Together. After a mass shooting and wildfires affected and displaced thousands of residents in the Southern California region, the Los Angeles Rams stood in solidarity with Angelenos to honor and pay tribute to affected individuals, their families and first responders who worked tirelessly to keep the region safe. Under Demoff's leadership, the Rams wrapped their arms around the community in a number of ways including giving away thousands of game tickets to those affected by the tragedies and honoring victims and the community through in-game elements including the National Anthem, coin toss and torch lighting. The Rams partnered with CBS 2 and United Way of Greater Los Angeles on a telethon that raised more than $2.1 million benefiting the relief efforts, and in addition more than $250,000 was raised for a variety of charities supporting the relief efforts through in-game 50/50 raffles, jersey auctions and player ticket donations tied to the game. 

Reinforcing the Rams' commitment to the Los Angeles community, Demoff also serves on the boards of the Los Angeles Sports Council, and Los Angeles Sports and Entertainment Commission, as well as its philanthropic initiative, ChampionLA. Additionally, Demoff is part of the American Cancer Society's CEOs Against Cancer, which is a partnership of the world's leading CEOs and the American Cancer Society dedicated to eliminating unnecessary deaths and suffering from cancer.

Los Angeles Business Journal has recognized Demoff for four consecutive years on its annual LA500 list, honoring the most influential leaders and executives in Los Angeles. Demoff was recognized by the Sports Business Journal as one of its "Forty under 40" class members of 2016 and in 2010 he was named one of the "NFL's 10 Future Power Brokers" by Sports Illustrated.

Prior to joining the Rams, Demoff spent the previous four seasons (2005-08) with the Tampa Bay Buccaneers, where he served as a consultant before being named Senior Assistant in 2006. In this capacity, Demoff assisted General Manager Bruce Allen in contract negotiations, salary cap management, strategic planning and both college and pro scouting. During his tenure with the Buccaneers, the team captured NFC South titles in 2005 and 2007 while posting a winning record in three of his four seasons.

From 2001-04, Demoff served as Director of Football Operations for the Los Angeles Avengers of the Arena Football League. Demoff helped direct the team to its first-ever playoff berth and in his final three seasons with the club, the Avengers posted a record of 28-18, third-best in the Arena Football League, qualifying for the playoffs in each of those seasons.

Born and raised in Los Angeles, Calif., Demoff received a bachelors' degree in history from Dartmouth College in 1999 and a Masters in Business Administration from the Tuck School of Business at Dartmouth in 2006.

Kevin and Jennifer have two children – a daughter, Claire and a son, Owen.

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