United Way of Greater Los Angeles and the Los Angeles Rams today announced the opening of registration for WalkUnitedLA: United for Our Future, to be held at the iconic Rose Bowl Stadium in Pasadena on Sunday, July 20, 2025. The proceeds from WalkUnitedLA 2025 will benefit recovery efforts from the devastation caused by the Eaton and Palisades wildfires and United Way's life-changing initiatives focused on pathways for low-income students, families and communities to thrive.

Los Angeles Rams Quarterback Matthew Stafford and his wife, Kelly, will serve as the honorary chairs for the annual family-friendly fundraising walk/run, open for registration starting today, Wednesday, May 21, 2025, at WalkUnitedLA.org.

"For nearly two decades, WalkUnitedLA has become one of LA's main fundraising events, where thousands of Angelenos come together to lift up those in need. This year, our mission is even more urgent as we strive to help our neighbors who have lost everything to the wildfires rebuild their homes and lives," said Elise Buik, President & CEO of United Way of Greater Los Angeles. "Holding this event for the first-time ever at the Rose Bowl helps us demonstrate our much-needed support and stand in solidarity with those who continue to be directly impacted, including nearby Altadena."

The Rams have been a long-time marquee sponsor of WalkUnitedLA. "We are excited to continue our partnership with United Way of Greater Los Angeles and demonstrate the power of teamwork in service to our community," said Los Angeles Rams President Kevin Demoff. "We are grateful to Matthew and Kelly Stafford for leading this year's effort and helping to bring LA Together during such a critical period of recovery for the Los Angeles region." Demoff also serves on the board of directors for United Way of Greater Los Angeles.

Rams fans are encouraged to join WalkUnitedLA at the Rose Bowl, where participants can walk or run in support of United Way's efforts to create a better Los Angeles. Rams fans can sign up for "Team Rams" and fans who join by Sunday, June 1 will receive a complimentary Rams 'LA Together' t-shirt. Rams players, Rams Legends and executives also will join the event, along with in-stadium announcer Sam Lagana, Rams Cheerleaders and mascot Rampage.

"Kelly and I are excited to serve as the honorary chairs for this special edition of WalkUnitedLA," said Los Angeles Rams Quarterback Matthew Stafford. "After the devastating wildfires hit our community, we, like many others, wanted to do what we could for those who were affected. We have met so many amazing people through our time working to help restore hope to the Pasadena and Altadena area and can't wait to host WalkUnitedLA in order to continue our support for the city we call home."

WalkUnitedLA evolved from United Way of Greater LA's flagship event HomeWalk when it became the single largest annual event with the mission to end homelessness nationwide. Since 2007, this event has united Angelenos supporting bold solutions to end poverty. Over the years, more than 130,000 people across Los Angeles County have raised over $11 million to end homelessness and support the most vulnerable individuals and communities in Los Angeles.

The Los Angeles Rams organization recognizes its unique ability to help raise awareness and funds for causes and issues relevant to the Los Angeles community by focusing substantial resources on efforts to engage and impact the Los Angeles community through a commitment to support youth education and mentoring, promote health and wellness, and help address the issues of poverty.

To register today, go to WalkUnitedLA.org. Participants are also encouraged to sign up to build a team and raise funds. Businesses interested in forming a corporate team or sponsoring WalkUnitedLA should contact Erin Morton, vice president of strategic partnerships, at walkunitedla@unitedwayla.org.