The National Football League today announced that the Los Angeles Rams will take on the San Francisco 49ers in the first ever NFL regular season game in Australia, as part of the NFL's multiyear commitment to play regular season games in Melbourne, AU. The NFL's first ever regular season game in Australia, featuring the Rams playing as the designated home team, will take place at the iconic Melbourne Cricket Ground (MCG).
Kickoff date and time will be announced at a later date.
As the Official Hospitality Provider of the NFL, On Location has its Priority Access deposit program for the 2026 NFL Melbourne Game featuring the Los Angeles Rams and the San Francisco 49ers. On Location ticket and hospitality packages include roundtrip airfare, guided tours, premium seating options, and once-in-a-lifetime opportunities that will create lasting memories.
Visit www.OnLocationExp.com/RamsDownUnder to place a fully refundable, time-stamped Priority Access deposit which assures first choice of ticket packages.
Rams Season Ticket Members will have access to an exclusive presale to purchase individual game tickets which will be announced at a later date.
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"As we make history with the NFL and bring the first regular season game to Australia, we are pleased to take our annual match-up against our NFC West rival San Francisco 49ers to the MCG," said Los Angeles Rams President Kevin Demoff. "Since we first secured marketing rights to the country in 2021 and more recently since the announcement of this game last year, we have seen tremendous excitement for our team from fans both in Australia and also across the world. We look forward to spending this offseason continuing to deepen our connection with the Melbourne community leading up to the game this fall."
The Rams, alongside the Seattle Seahawks, Las Vegas Raiders and Philadelphia Eagles, hold international marketing rights in Australia and New Zealand as part of the NFL's Global Markets Program, an initiative that grants global marketing rights to clubs in markets outside of the U.S. to build brand awareness and fandom. Since being awarded those rights, the Rams have expanded their presence in Australia through various efforts, including launching the Rams Australia Instagram (@laramsanz) a Super Bowl LVI Trophy tour in Sydney and Melbourne, and Rams Legend Todd Gurley traveling to Australia on several occasions for the NFL FLAG Youth Championship alongside Rampage and Rams Cheerleaders, and a Steve Irwin Day visit to Australia Zoo. The Rams also partnered with the Sydney Swans for Sydney World Pride and have collaborated with Bondi Lifeguards. Most recently, Rams Legend Torry Holt went to Sydney for a Rams watch party and youth clinic and Rams players Davis Allen, Steve Avila and Kobie Turner traveled to Melbourne during June 2025 as the Rams hosted the Australia Fan Combine.
"As we continue our preparations for the NFL's first-ever regular season game touching down at the MCG in Melbourne, we are delighted to have the San Francisco 49ers announced as the opposing team to take on the Los Angeles Rams", said NFL Australia & New Zealand General Manager Charlotte Offord. "The 49ers are a popular franchise within the Australian market, and this matchup solidifies what we know is going to be an incredible NFL experience for our fans down under, and an important next step towards expanding our international footprint in the region."
The NFL has a growing presence in Australia with over 7.5 million passionate fans and is committed to investing in the development of the game year-round across the continent and across the Asia-Pacific region. The NFL opened its Australia and New Zealand office in 2022 on Australia's Gold Coast, established an NFL Flag football program in 2022 and officially launched the NFL Academy APAC in 2024.
Flag football, the non-contact format of the game, will make its debut as an Olympic sport in Los Angeles 2028 (LA28). It is played across all states and territories in Australia, with more than 100,000 participants currently playing the game across more than 500 schools. In partnership with the International Federation of American Football (IFAF) and American Football Australia (AFA) the league continues to showcase efforts to increase participation and inspire the next generation, with Brisbane '32 aspirations also in its sights.
Learn more about the Los Angeles Rams Melbourne Game here.
