The Los Angeles Rams have revealed their new uniform, Midnight Mode, a bold alternate look created as part of the NFL's new Rivalries program. The uniform draws inspiration from the sleek, modern design of SoFi Stadium, representing the energy of the Rams' House at night, and reflecting the team's deep connection to Los Angeles, the city where so many work in the dark to earn the spotlight.
The uniform will make its on-field debut on Sunday, November 16, when the Rams host the Seattle Seahawks at SoFi Stadium at 1:05 p.m. PT. Tickets are available here.
The Midnight Mode design features a matte near-black midnight base with a hint of Royal blue, which echoes the evening hue and energy at SoFi Stadium and pays homage to the hard work of so many across Los Angeles who grind around the clock to turn their dreams into a reality. The new uniform boasts intricate detailing inspired by SoFi Stadium's unique architecture and curvature, Royal & Sol accents designed to mirror the lighting system, detailing on the sleeves, pants, and number set inspired by SoFi Stadium's monumental perforated semi-translucent roof, and a full horn curl design on the sleeves as a nod to the Rams' original jersey sleeves – a request often made by fans and brought back to life through this thoughtful design. Rams House is also stitched inside the collar using the same font as the old Hollywood Park Racetrack which used to sit where SoFi Stadium now resides.
Swipe through photos of the Los Angeles Rams new "Midnight Mode" Rivalries uniform. On sale 9/10.
The Midnight Mode jersey and sideline gear will be available to fans beginning Wednesday, September 10 at ramsfanshop.com and the Rams' official store, The Equipment Room on Level 4 at SoFi Stadium.
"The Rivalries jersey embodies the intensity, grit and pride of what it means to be an Angeleno," said Los Angeles Rams Chief Marketing Officer Kathryn Kai-ling Frederick. "This look incorporated insights from our players, fans and city, from the new Midnight color to the full curl of a horn on the sleeve. Above all, the design was inspired by the energy and glow of the Rams House at night with a look that will both pop in the sunshine during the day and shine under the bright lights in primetime."
In addition to the uniforms, the Rams integrated the unique Midnight color into their creative for the coming season, including the open video that will play at SoFi Stadium to kick off every game, building on the theme of "work in the dark to earn the spotlight."
Swipe through photos of the Los Angeles Rams' new "Midnight Mode" sideline gear available for purchase 9/10.
