The Los Angeles Rams today dropped their latest collaboration with Los Angeles artist Mister Cartoon, the "LA Bold" Collection, a limited-edition six-piece apparel and accessories line that merges Mister Cartoon's iconic West Coast artistry with the Rams' bold Los Angeles identity and celebrates the creative spirit and cultural heartbeat of the city the Rams call home. The campaign features Rams running back Kyren Williams, Mister Cartoon, the Rams' in-house DJ, DJ Skee, and Jay Mendoza.

Bringing Mister Cartoon's unmistakable style to Rams apparel for the third time, the collection fuses the LA-native's signature hand-drawn, intricately detailed fine line art style, synonymous with LA culture, bold graphics, and hand-drawn details into wearable pieces that reflect the soul of Los Angeles, and connects football, art, and culture. The "LA Bold" Collection includes a Mister Cartoon Clown Mask – Stadium Edition, LOS Snapback Hat, Rams Skull Snapback Hat, LA Bold Short Sleeve T-shirt, Rams Skull Hoodie, and a Rams Skull Coaches Jacket. The collection is available now at RamsFanShop.com and The Equipment Room at SoFi Stadium.

"It's good to connect again with the Rams, this time teaming up on an LA Bold collection and moment," said Mister Cartoon. "From watching the Rams play when I was a kid to now, it's so surreal to come full circle and lay down some of my signature street calligraphy on these cut and sew pieces. The barbershop is the spot where the community gets fresh, watches sports and discusses life — we recreated our barbershop, Master Deluxe, with the Rams to highlight the players in the shop and the new designs.

"We're proud to collaborate with Mister Cartoon on a collection that celebrates the culture, creativity, and community that make Los Angeles so special," said Kathryn Kai-ling Frederick, Chief Marketing Officer of the Los Angeles Rams. "Dropping the LA Bold Collection alongside our LA Bold game makes this moment even more meaningful — it's a tribute to the city that inspires us and the fans who bring our team to life."

A global icon of tattoo art, streetwear, and LA culture, Mister Cartoon has shaped the visual language of Los Angeles for decades. His collaboration with the Rams pays tribute to the vibrant communities that make up the fabric of the city — blending art, sport, and fandom in a fresh, authentic way. The drop comes ahead of tonight's highly anticipated game between the Los Angeles Rams and San Francisco 49ers at SoFi Stadium. Fans may purchase tickets to the game here.